SEO – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com NIHT Offers Hands-On Training & 100% Placement Assistance Our Digital Marketing Course Curriculum Is Designed for Individuals to Build Career in Digital Marketing. Wed, 22 Dec 2021 11:59:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://nihtdigitalmarketing.com/wp-content/uploads/2021/11/favicon.png SEO – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com 32 32 DuckDuckGo Hits New Record: 100 Million Searches Per Day. https://nihtdigitalmarketing.com/blog/duckduckgo-hits-new-record-100-million-searches-per-day/ Fri, 22 Jan 2021 16:11:28 +0000 https://www.nihtdigitalmarketing.com/blog/?p=976 What is DuckDuckGo?

DuckDuckGo (DDG) is an internet search engine that emphasizes protecting the searchers’ privacy policy and avoids the filter bubble of personalized search results.

DuckDuckGo conquered a milestone by reaching  100 million searches in a single day for the first time.

DuckDuckGo continues its steady growth as its public traffic data indicates that the record was hit on January 11 ( Monday).

Stats Of Duck Duck Go Searches

Achieving Monday’s milestone, DuckDuckGo is also on track to hit 90 million searches in a single day in January.

For better analysis, DuckDuckGo averaged around 52 million searches in January 2020. That means this month’s numbers represent an increase of 73% year-over-year.

Here are some previous increase rate year-over-year for growth perspective:

  • January 2019 to January 2020 – 52% increase
  • January 2018 to January 2019 – 62% increase
  • January 2017 to January 2018 – 61% increase
  • January 2016 to January 2017 – 30% increase

 

DuckDuckGo’s growth isn’t limited to web search only its mobile app is more popular than ever.

This past week it climbed a high of #7 in the iOS app store for all free apps and #1 for all utility apps.

Stats Of Duck Duck Go 100M Searches

DuckDuckGo’s success on mobile made it just behind Google at #2 in mobile search market share and usurped Bing and Yahoo

 

DuckDuckGo v/s Google

 

DuckDuckGo is officially the #2 search engine on mobile in the US. On the desktop, it lags behind Bing and Yahoo at #4, as it is not easy to grow more on desktops as more searches occur on mobile.

Stats of Duck Duck Go 100 M Searches

DuckDuckGo is experiencing a growth never seen in the past 12 years. DuckDuckGo is on its way to becoming a part of a greater shift towards private platforms.

 

DuckDuckGo’s USP

The key selling point of DDG is its privacy policies. Users can conduct a search without their personal information being collected or sold for advertisements.

 

As people are becoming more aware of the fact that how the companies are using their data it appears they’re making conscious decisions before choosing a service.

It is important for the people to know what they’re signing to big tech has in its terms and conditions. Antitrust investigations on companies like Facebook, Amazon, Apple, and Google brought their policies to the forefront.

DuckDuckGo’s growth has been steady enough to observe that it will be constant. To achieve this growth DuckDuckGo had to spend years, it’s not something that occurred without any forethought.

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What is the importance of SEO? https://nihtdigitalmarketing.com/blog/importance-of-seo/ Mon, 09 Dec 2019 12:13:45 +0000 https://www.nihtdigitalmarketing.com/blog/?p=431 If you are reading this article then you have probably heard about the term Search Engine Optimization (SEO) and wondering what it is exactly and what is its importance. If these questions are creating curiosity in your mind then you are probably en route to exploring one of the most exciting career paths of the 21st Century.

importance of seo positon graphics

I will try to break down this particular term with the help of an example for you to understand the concept better.

Imagine a busy street where thousands of people are visiting every hour. There are say 10 electronic stores on this street and can be seen by everyone flocking the streets.
Now you have decided to open up your own electronic store on this location because you know people coming over here are generally looking for electronic items.
Due to the immense competition for space, you couldn’t get the perfect location where you wanted to set up your store. You had to find an alley near the street and your store got hidden from the people flocking here.
Maybe you gave better deals, maybe you had better electrical brands to offer, maybe your service was better than all the stores on the main street, but no one gets to know about it because your store is not visible to them.
Sounds relevant right?
The exact same thing happens when a company launches a website to act as an office on the internet world. There is immense competition in every business and industries and every minute thousand of websites are being created and are adding to the competition. In such a scenario even if a company builds an excellent website that looks good and has great functionalities it doesn’t get traffic (website visits) due to the lack of visibility. Maybe a website for an electronic store is coming on the 786th page of Google. Who will be able to find it right?
This is where Search Engine Optimization comes to play. SEO helps in bringing a website or any specific page of your website on the first page of a Search Engine (Google, Bing). This helps the users of the search engine to find your business website easily for a search term that they input and in turn see an increase in traffic, page views and even sales.
An SEO expert is responsible for ranking a website on the Search Engine through on-page and off-page techniques.
Practical example time: Go to Google and look for any query (e.g- digital marketing courses in Kolkata) and see what websites are coming on the result page.
The ones which contain the word ‘Ad’ are done through Google Ads and are short term solutions to make your website visible to the users. SEO takes a little bit of time to show results and that’s why businesses run ads to stay on top. Once your website ranks organically it stays over there as long as you keep on optimizing the site. Isn’t this interesting? Guess what, it pays well to opt it as a career choice as well.
Follow our blogs to learn how a digital marketer uses SEO to leverage a brand.
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