Blog – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com NIHT Offers Hands-On Training & 100% Placement Assistance Our Digital Marketing Course Curriculum Is Designed for Individuals to Build Career in Digital Marketing. Tue, 26 Apr 2022 14:30:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://nihtdigitalmarketing.com/wp-content/uploads/2021/11/favicon.png Blog – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com 32 32 The Ultimate Guide To Digital Marketing Careers & Salaries In India In 2022 https://nihtdigitalmarketing.com/blog/digital-marketing-careers-in-india-2022/ Mon, 10 Jan 2022 06:20:18 +0000 https://nihtdigitalmarketing.com/?p=2007 The Ultimate Guide To Digital Marketing Careers & Salaries In India In 2022

If you’re wondering what the scope of digital marketing in India looks like, then this blog may be a good place to start! Here’s everything you need to know about digital marketing efforts in the country: their growth, future, nature, and job scope. But before we discuss digital marketing in India, let’s understand the need and scope of this particular type of advertising.

So, what is digital marketing? It involves promoting goods and services through digital channels. And with access to low-cost data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially. Digital marketing can allow companies to engage with their potential customers on a global level, provide brand awareness, sell and promote products and services at affordable prices, and earn higher ROI.

Companies use digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. They also keep up to date with the latest digital marketing trends to stay competitive in the industry.

The Growth of Digital Marketing post-COVID

A tremendous amount of growth in the scope of digital marketing has taken place in the past two years. When we think of the key factors that lead to our success in marketing, we think of the number of people reached through these practices. As of 2021, there were 624 million internet users in India and 5 billion worldwide! According to a report by Ericsson ConsumerLab, Indians spend an average of five hours a day on their smartphones. As a result, digital media ad spend in India reached Rs 28,043 crore as per a report by GroupM, and what’s more, an IMAI report predicts that online advertising will grow 30% year over year.

Many companies are restructuring their marketing budgets to spend more money on digital marketing. It’s clear that the major contributors to the growth of digital marketing in India are its metropolitan cities. The cities that contribute the most – Delhi, Hyderabad, Pune, and Bangalore – also do the best at producing digital marketing jobs each year. If you live in one of these cities and plan to build a career in digital marketing, you are on the right track. In case you are looking for top institutes in these cities, read these article:

 

digital marketing jobs in india january 2022

Here are ten major fields for a digital marketing career in India:

1. Marketing Automation

Marketing automation, as it relates to the digital marketing spectrum, requires some technical expertise. A marketing automation specialist uses software to automate tasks that help convert website visitors into paying customers. The specialist identifies potential customers and leads, and then, via e-mail marketing, SMS marketing, website notifications, push notifications, and pop-ups, the specialist drives these prospects to take action so that they become sales that help a business generate revenue.

Marketing automation boosts the entire sales funnel by creating a large user base and also creating awareness about your brand. The more people know about your brand, the more they trust it and eventually buy from it.

In India, the marketing automation specialist’s salary ranges from ₹ 3.0 lakhs to ₹ 16.0 lakhs, with an average annual salary of ₹ 8.5 lakhs.

2. Video Production & Marketing

Video production and marketing are quickly becoming a business’s central focus. Every business wants to grab its users’ attention immediately by producing video content. Today’s youth are growing up in a world of smartphones, where video content is plentiful and readily available on social media platforms. Video serves as an important marketing tool for businesses today and can be useful in lead generation.

New platforms and tools such as TikTok, Instagram reels, and Snapchat have made it possible for brands to reach more people through video than with any other type of content. A study from Hubspot shows that 50% of consumers want video content from their brands rather than any other content. Thus, video production and marketing have become one of the top digital marketing skills of the decade.

The annual salary for video producers in India is between ₹3.2 lakhs and ₹10.5 lakhs, with an average salary of ₹6.0 lakhs.

3. Paid Media Specialist

As a paid media specialist, you’ll be responsible for bringing traffic to your web portals by placing ads on Facebook, Instagram, Google, and other platforms. You’ll need to have a mix of creativity and analysis to succeed as a paid media specialist. As marketers, they have to be fast at thinking about what platforms are best for reaching their audience and savvy about their media buying strategies in order to optimize their budgets and maximize their results.

The digital advertising market is growing rapidly. This means that paid media specialists like ad tech specialists and social media managers are in high demand. India’s digital marketing market reached Rs. 28 crores in 2021 and is expected to grow 30% each year, reaching a market value of Rs. 304 crores by 2023. With 60 percent of marketing budgets going to digital, and digital teams needing experts in paid media, every team needs a specialist.

As a result of the pandemic, more people are spending the majority of their time online, creating new and exciting job openings for social media marketers. As a social media marketing strategist, your role will involve planning, implementing, and monitoring strategies for various brands. You’ll also need to come up with innovative ideas to improve brand awareness, which should lead to an increase in sales in the long run.

Media specialists in India earn between ₹ 1.5 lakh to ₹ 23.4 lakh, with the average salary being ₹ 6.1 lakh per year.

4. Content Marketing Specialist

Nowadays, search engine optimization is not enough to drive traffic to your site now. Creative and useful content is more important than ever before. The customer today doesn’t do anything unless they’re impressed with the content a business puts out. Content marketers optimize the content a business puts out to be top quality and drive traffic to the various web pages of an organization. This is how businesses used to advertise before social media existed, and it still works today.

To stay relevant, a company needs to provide quality content on social media. Or it should write engaging blog posts that promote business content. This job requires a lot of creativity, and the ability to relate to others. Content marketing specialists have to be able to work closely with others to execute a strategy.

Salaries for Content Marketing Managers in India range from ₹6.75 lakhs to ₹7.25 lakhs a year.

5. Analytics

If you enjoy crunching numbers, analytics is a field for you. Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills. We have tons of data available today and it is of no use if it is not analyzed and used to benefit your brand. Consumer data today shows us where consumers are at each step in their journey, which helps us make informed decisions about marketing to them.

Analytics help you determine whether your campaign was successful or not and how to tweak it in order to make it more effective. Analytics also help you provide a larger audience for your business by streamlining your sales funnel and help them create solutions for it. The ability to analyze data and spot trends using various tools and turn it into an actionable step is very rare and an in-demand skill without which a modern business can not survive.

The average annual salary for a Data Analyst is about ₹4.5 lakhs.

6. SEO

SEO, or search engine optimization, is a skill that continues to prove successful in digital marketing. By ranking your website on the top of your search results, you bring in more visitors and make your site look more credible. The practice of SEO is a technical and analytical field that requires an in-depth understanding of search engine algorithms, the way a search engine runs, and a creative approach to crafting content that is correctly indexed by search engines.

Search engine optimization is an 80 billion dollar industry. In fact, 93% of all human activity on the web is initiated via one of the search engines—more than 75% of people don’t even look at the second page of search engine results. The reason search engine optimization is a relevant skill nowadays is that there are constant algorithm updates directed at improving how search engines work, which in turn leads to website owners needing to optimize their sites based on the new standards and rules.

The annual salary of a data analyst in India ranges from ₹ 1.8 Lakhs to ₹ 12.0 Lakhs, with an average annual salary of ₹ 4.2 Lakhs.

7. Copywriting

To newbies, writing the creative text for a brand seems simple. After all, it’s just a few words on a piece of paper, right? Not so. Copywriting is much more than that – it’s about being able to fully capture a brand’s sentiment, its objective, and its unique selling proposition in just a few sentences or sometimes even words. You become the voice of the brand, and you have to work closely with the designer to make sure the copy and design integrate seamlessly.

Due to their catchy jingles and creative taglines, copywriters are highly valued for their ability to help brands become memorable.

A copywriter’s average salary ranges from ₹ 1.8 Lakhs to ₹ 10.2 Lakhs, with an average annual salary of ₹ 4.1 Lakhs.

8. Email Marketing

We’ve been using email for ages, and yet it still remains one of the most effective ways to market your brand. According to statistics, email marketing has a higher return on investment than any other form of marketing, including digital.

Email marketing can be a highly lucrative digital marketing skill, and it can help to engage inactive customers, convert leads, build customer loyalty, and more! With email marketing, you can send exclusive deals, information about upcoming events, articles for subscribing, or other useful content.

The average annual salary for an Email Marketing Executive in India is ₹ 2.5 Lakhs with salaries ranging from ₹ 1.2 Lakhs to ₹ 4.8 Lakhs.

9. Website Development

Today, every business wants to be online because that’s where its users are. Over half the world’s population has access to the internet, and the pandemic has only added to the increased importance of a website. It’s not only a goodwill representation of the company but also a medium for conducting business.

As a web developer, you’ll use various coding languages and create a functional and attractive website for a business. It’s one of the most in-demand digital marketing skills to have in today’s excessively digital world.

Your job as a web developer would include the creation and maintenance of a website. Today, almost 50 percent of small businesses do not have a website, so there is a great market for your skills as a web developer. Almost 33 percent of people today look up a company online before buying any products, so if coding appeals to you and you are proficient in it, the market is looking for candidates just like you.

Web developers in India usually make ₹ 1.2 Lakhs to ₹ 8.5 Lakhs a year, with the average salary being ₹ 3.2 Lakhs a year.

10. PPC/Google Ads

Optimizing your site to rank first in search engine results can bring you advantages that will augment over time, but this process takes a while. PPC (pay-per-click) advertising is an option for gaining relevant visibility instantly. Although you can pay to show your ad more often, the search engine will not necessarily show it more often. To appear on top results, you need to optimize your ad relevance and quality.

If you know how to work the quality score and ad relevance system, then PPC is a skill that can be learned. While you’re balancing your budget for each ad, you will also need to understand which keywords to target, which channels you choose, and which ad format would suit your ad the best. Also, you need to be knowledgeable about how to achieve a good quality score for your keywords. A good quality score will lower your cost per click and increase your profits.

PPC advertising is important to learn because it can be used for so many types of digital marketing, including search engines, social media platforms, mobile applications, directories, and even websites.

The average annual salary of a Pay Per Click Specialist in India ranges from ₹ 1.7 lakhs to ₹ 8.8 lakhs.

As the demand for people with digital marketing skills increases, more and more people are starting careers in the field. To get a job in the competitive field, you have to set yourself apart from other applicants. You should start by developing expertise in one or more digital marketing skills and taking time to learn everything you can about them. NIHT’s Digital Marketing Course can give you the core and practical skills you need to succeed in the field of digital marketing.

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How Lays #SmileDekeDekho campaign used Influencer Marketing to Perfection https://nihtdigitalmarketing.com/blog/how-lays-smiledekedekho-campaign-used-influencer-marketing-to-perfection/ Wed, 22 Dec 2021 09:59:11 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1621 Hashtags are a social media trend that everyone knows about, but what many of us don’t know is how a brand can use them to its advantage. 

Social media may be a popular mode of communication, but brands can take it a step further with the help of hashtags. These symbols are a shortcut to a specific conversation in a digital space. Hashtags make it easier to see what customers are saying when they say it, and when they mention your brand. Let us look into a campaign that ran around a fun and impressive hashtag – #SmileDekeDekho.

Lay’s, the potato chip brand from PepsiCo, had received great traction for its influencer outreach program on social media, which was part of its ‘Smile Deke Dekho’ campaign. Rolled out in October 2019 globally, Lay’s had been giving its packaging a quirky look to showcase how a smile could universally connect and convey a mood or emotion effortlessly.

The campaign saw Lay’s pursuing a massive influencer outreach program on social media, wherein they reached out to more than 750 celebrities, from Cricketer Shikhar Dhavan to influencers like Parth Samthaan, and Erica Jennifer Fernandes.

To further amplify this campaign, Lay’s had also rolled out a series of TVCs featuring brand ambassadors and youth icons Ranbir Kapoor and Alia Bhatt. Further, the launch of the Lay’s ‘Smile Deke Dekho’ musical, featuring Ranbir and Alia took the Internet by storm, recording a massive total of 120 million+ views and 60 million+ reach to date 

In addition to this, Lay’s also activated two unique challenges on TikTok, which resulted in more than 34 billion views and over 40K user-generated videos on the platform. The challenge urged users to share maximum smiles in less than 10 seconds, with the catch that the smile must be unique and different. It saw over 5 billion impressions and 10,000 user-generated content painting TikTok with Smiles through the fun challenge in a matter of just 72 hours. 

Let’s discuss how it worked for the brand, and how Lay’s took advantage of their biggest asset, their product packaging, to create a whirlwind in the online world.

The thought behind the #SmileDekeDekho campaign

As part of the campaign, the brand kicked off a mass influencer outreach program, wherein it mapped each influencer’s smile and matched it to various flavor variants. “We produced personalized packs, featuring the smiles of influencers that were then sent out, creating a money-can’t-buy experience for them,” explained Dilen Gandhi, Senior Director and Category Head at Foods, PepsiCo India.

He said the campaign stemmed from a simple idea that Lay’s brings a smile to ones’ face and a smile can lead to connections.

What made the campaign unique was the fact that the entire idea came to life through packaging – the first of its kind in India. While the campaign was introduced to India just a while back, it was already doing wonders in the global market for years. “We believed in the power of our global campaign and therefore decided to bring it to India as Lay’s Smile Deke Dekho, adding a twist to our flavor story by matching different kinds of smiles against different variants of Lay’s,” said Gandhi.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lay’s India (@lays_india)

Objective

The objective behind the Smile Deke Dekho campaign was clear and concise. They wanted to create another way for the brand to spread smiles, while also creating engagement amid the consumers. Released on 4th October, World Smile Day, it was a strategically timed campaign brought to India. “The launch of the social media campaign was timed during the festive season to drive more conversations online,” claimed Gandhi. 

Their aim was to be closer to their consumers and generate massive engagement.

How it was executed

The Smile Deke Dekho campaign achieved over 185 million impressions for Lay’s with an engagement of approximately 7.2 million across social media. According to Gandhi, the campaign witnessed 75% of the outreach being completely organic.

To start with, their hashtag was super unique and catchy, I mean, anyone can read #SmileDekeDekho and it lingers on the mind for a longer time. Moreover, the brand ambassadors were the newest couple in B-town, Ranbir Kapoor and Alia Bhatt. They featured in the TVCs which was the key to taking the campaign to a far wider audience with more precise targeting.

Lay’s initially reached out to 750+ influencers and shared the limited edition packages with them. Influencers like Kusha Kapila, Shikhar Dhawan, Anmol Parashar, Fatima Sana Khan, and many other TikTok stars as well as young TV actors and actresses were in the run too. 

The limited-edition packages given to the influencers by Lay’s matched and mapped each influencer’s smile and matched it to the flavor that fit them perfectly and then the personalized packages were produced which featured the smile of these 750+ influencers. 

Post the mega-announcement by the brand ambassadors and the personalized packages sent to the influencers to pose with, the campaign kicked off instantly! Everyone went crazy on Instagram to post a picture and pose with the Lay’s packet and the hashtag #SmileDekeDekho. 

This idea really kicked off well! The “Pick up the pack. Pose. Post” became famous and went viral.

Results

Lay’s was able to generate great results that not only involved extensive visibility but also brought everyone together to share a smile. It led to massive consumer interactions, with people creating memes about it and also clicking selfies to be a part of the #SmileDekeDekho trend.

The results of the campaign were abundantly clear:

  • 750+ influencers from across genres and regions
  • 185 million impressions
  • 8.2 million engagement
  • 1300+ social media features 

When asked how the brand’s marketing strategy had evolved over the years, Gandhi said, “We are one step ahead when it comes to innovation or integrating technology in our communication. We have realized that people are becoming more digital. Hence, PepsiCo is massively shifting to digital.”

The brand has been growing strongly at double-digit and this growth would be further accelerated on the back of value addition in the pack, increasing the footprint through new stores as well as a local adaptation of the global campaign, he concluded.

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Artificial Intelligence In Digital Marketing https://nihtdigitalmarketing.com/blog/artificial-intelligence-in-digital-marketing/ https://nihtdigitalmarketing.com/blog/artificial-intelligence-in-digital-marketing/#respond Wed, 24 Nov 2021 17:13:42 +0000 https://blissinfotechonline.com/niht-digital/?p=236 What is Artificial Intelligence?

Artificial Intelligence is a method in computer science where it is taught to understand and mimic human conversation and human behavior. Artificial Intelligence has produced a new intelligent machine which thinks, responds and performs tasks just like humans based on the data fed. AI can perform highly technical and specialized tasks such as robotics, speech and image recognition, also natural language processing and problem-solving etc.
Thanks to ever-expanding and growth in Computer Science, the application of AI can be used in research and development areas around the world.
Artificial Intelligence isn’t like Human Intelligence but it can learn and think like humans and in the future might exceed human intelligence.

Artificial intelligence is becoming increasingly popular because:

  • It is focused on greater precision and accounts for more accuracy and very few errors, which means greater work efficiency.
  • AI analyzes more and deeper data for valuable insights.
  • It can nurture the  capabilities of various devices with its smart algorithms. GPS trackers, voice assistants, and home automation systems are just a few examples.
  • AI can easily adapt to new input through progressive learning algorithms.

    History of Artificial Intelligence:

History of Artificial Intelligence

Artificial Intelligence and Digital Marketing:

AI has the capability to create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers. Just like Amazon uses AI to recommend products based on their previous purchases, views and searches. 

Now, we have Marketing Automation like various CRMs which help us in managing data and provide smooth customer handling. Everyday we are progressing to incorporate Artificial Intelligence in various  types of business.  

These intelligent tools keep evolving more and more and are even reaching a point in which they are able to surpass humans in certain aspects.

It is projected that 45% of economic earnings for 2030 will come from the commercial application of AI solutions, marketing strategies and more personalized and effective than the current ones. 

How is Artificial Intelligence Changing the face of Digital Marketing:

From Google’s RankBrain  and Voice search to personalized recommendations by Amazon, AI  has changed the face of the Digital landscape.
AI has a deeper understanding and analysis of data and input AI is taking over the human role in identifying marketing trends. Marketers and brands are incorporating Machine Learning and Artificial Intelligence  to save time and resources.

Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers and also improve user experience to provide the audience what they actually need.
More Effective Marketing:  With AI’s data-driven analysis you can now create a more effective marketing strategy for your business.
Increase Productivity: Using AI, you can automate a number of repetitive tasks. This can help you increase productivity. Joe McKendrick of Forbes says that “more than half of decision makers (51%) admits that cost reduction is the area where AI is delivering first.” AI is simultaneously helping businesses drive revenue and save money.
Increase ROI (Return on Investment): AI empowers decision-making and also helps you create better-performing content. Implementing AI in digital marketing strategies will help you reach out to the right audience.

Applications of Artificial Intelligence in Digital Marketing:

Earlier Digital Marketers were reluctant about the usage of AI in Digital Marketing but with the growth of AI and its results, AI has proved that it is and will bring dynamic changes in the marketing world and much of the ambiguity has been dissolved.

  • Generating Content – Yes! Machines can now create content from scratch based on data fed to them. These can be very helpful in saving time and resources. AI can write reports and news based on data and information. Automated Journalism is now used by many leading news giants like BBC news, The New York Times, Washington Posts and more. Also, Facebook uses AI to remove fake news. 
  • Product Recommendation and Content Curation-  Not just creating content but helping recommending products and services based on the user’s search, interest and behavior. Artificial intelligence can rightfully understand the behavior of the targeted audience and what is more better than finding the right products or services that you are already looking at.
    Have you noticed that how Netflix recommends you content based on your interest and they are so on point.
    Artificial Intelligence technology is commonly used to make personalized content recommendations that the user may find interesting, such as the if people buy X product they might like Y product too, similar products just like Amazon does.
  • Use of AI Chatbots – We are aware of automated responses used by businesses to solve customer queries and also used in data collection, keeping the audience updated about products and services. They can serve clients 24/7 and retain their data for future use. Also, the applications of chatbots are huge and the amalgamation of Chatbots with Artificial Intelligence and Machine is the new game changer.
    You may also like: Chatbot Marketing- A New Future for Digital Marketing
  • Web Design- Without the help of a programmer or a designer, you can still have your website through the use of Grid, that uses Artificial Intelligence to do the work for you based on the information provided like images, text, calls-to-action, etc. they can make the website look professional in much less time and at affordable price. 
  • Predictive Analysis- Artificial Intelligence uses data to make probable future projections. Predictive analysis is just the use of data, statistical algorithms, and machine learning. 
  • Digital Advertising-  Digital Advertising is widely using Artificial Intelligence to ensure maximum success, it is being used across platforms like Facebook, Google, Instagram to provide the best possible experience. Analyzing user information like gender, age, interest, and other aspects to show them relevant ads.
    With the help of  AI technology, marketers can spot micro trends and even predict trends. They can then make strategic decisions As a result, brands can reduce digital advertising waste and ensure that their spend delivers the best possible results.
  • Online Searches- The way of searching content has changed and marketers will need to create and change content accordingly. New innovations include Voice Search and Google’s algorithm and other AI advances. Other innovations include Amazon Echo, Apple’s Siri, Microsoft’s Cortana, and Google Home where they can perform searches just by voice command or pressing a button. 
  • Email Marketing- Brands are customizing emails to reach their target audience with the power of AI. They can now personalize content based on customer behavior and preferences. 

Machine learning or automatic learning can now determine the best time and days of the week to contact the user, the recommended frequency through analyzing millions of data. Now they can understand which content catches most attention and which subject and titles get more clicks.

Conclusion

Therefore Artificial Intelligence can benefit your Digital Marketing Strategy. AI isn’t here to replace the jobs of marketers or advertisers; it’s here to up their true strategic game and creative potential. For this advertisers and marketers must adapt to the current AI trend. 

 

 

 

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The Art of SEO Migration: A DisabledGo Case Study https://nihtdigitalmarketing.com/blog/the-art-of-seo-migration-a-disabledgo-case-study/ https://nihtdigitalmarketing.com/blog/the-art-of-seo-migration-a-disabledgo-case-study/#respond Fri, 05 Nov 2021 07:12:57 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1611 DisabledGo, now called AccessAble, was a company founded back in the year 2000. Its main product was an app called AccessAble, which provided information to people living in England, Scotland, Wales, Northern Ireland, and the Republic of Ireland. Its founder, Dr. Gregory Burke, had been motivated by his own experiences, being a disabled walker and wheelchair user. He was frustrated to find that the best-case scenario when he looked for accessibility information was a few unhelpful words that only resulted in more uncertainty.

The idea behind the app was to give people detailed information to work out if a place is going to be accessible to them, backed by facts, figures, and photographs. According to the website:

“We know everyone’s accessibility needs are different, which is why having detailed, accurate information is so important. It’s why we send our trained surveyors to check out every single place in person and why the information we collect has all been decided by our user community.”

Working alongside 100 different disability groups, DisabledGo’s first website was launched in 2002. Since then the organization has grown and developed, continually meeting and listening to its user community. By 2018, DisabledGo was used by over 1.5 million people each year to plan a visit or a trip outdoors. By 2020, that number had crossed over 1.8 million people.

AccessAble’s website has detailed guides for people with disabilities

In June of 2018, DisabledGo began working on a new website, along with iOS and Android Apps, something which their user community was vocal and passionate about. A key issue they experienced during this migration, was the task of achieving this without hampering their SEO Rankings. 

This was when the company decided to hire some professional help to make this migration as smooth as possible. A marketing company called Agency51 was hired for this task.

What Was The Task?

As we’ve already mentioned, a marketing firm called Agency51 had to perform an SEO migration from an older platform to the new one. Their primary concern was to reach a new audience and at the same time retain all loyal customers. To make this process as stable as possible, they decided to implement 301 redirects to new URLs from the older ones. Thankfully, the company did everything right and managed to fulfill all of AccessAble’s needs and preferences. Now, let’s take a look at the details of this process.

SEO Migration

From an SEO perspective, everything was great. For example, 301 redirects from old URLs were implemented to the new ones. These redirects helped send search engines and readers to another URL. Using this method, it’s possible to redirect users to another page while keeping the ranking power on search engines.

Since this approach makes it possible for sites to preserve their ranking power, this decision was brilliant. Another important thing was to keep the website’s SEO alive during the migration. This meant readers would still be able to navigate the website and use all of its features.

So, the ultimate goal was to successfully perform this migration and boost the number of new customers after the process was complete. They also decided to transfer their metadata and build a whole new site map from scratch. What’s even more impressive is that this process didn’t affect the users. The website was performing just fine, without any problems.

What Was The Result?

After they completed the migration and improved the SEO features, DisabledGo’s activities continued. Due to all the transferring and restructuring of URLs, DisabledGo managed to increase its visitors by 21% year over year. At the same time, URL migration and ranking through relevant keywords helped improve the website’s rankings. Over time, the company changed its name to AccessAble and is now one of the most reputable companies in its niche.

The Bottom Line

SEO strategy migration is a highly complex process that requires a lot of resources and effort. Add to that the situation where the website in question was operating during the process without any problems. Many consider DisabledGo’s example one of the best ones when implementing or changing an SEO strategy.

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10 Best SEO Tools By Google https://nihtdigitalmarketing.com/blog/10-best-seo-tools-by-google/ Fri, 13 Aug 2021 05:33:19 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1557  

The bar for reaching a good amount of traffic on your website is high. But fortunately, Google has provided the SEO tools for better understanding and optimizing websites. Everyone knows what SEO is, but SEO is search engine optimization for the first-timers, which helps to place the URL or websites at the top of the search engine results. Now, looking forward to exploring SEO, here is the list of the 10 best SEO tools by Google which you must know.

Google Search Console

Google Search Console tools help you to measure your site’s traffic and performance, report problems, and raise your website in search engines.

It also lets you explore your website’s organic traffic(clicks), CTRs, keyword visibility, and many more. GSC also makes you understand the technical SEO problems on your website.

Lighthouse

Lighthouse is an automated open-source tool that helps you to improve the quality of web pages. It runs four different audits to examine a webpage’s performance from multiple perspectives such as Performance, Accessibility, Best practices, and SEO.

Chrome DevTools

Chrome Devtool has been directly incorporated into the browser. On the other things aside, it also accesses the website’s speed, performance, security issues, and many more. Chrome DevTool also helps you analyze the lab values of Page Experience metrics.

Google Rich Results Test

Google Rich Results test helps you know whether your webpage is eligible for rich results. It helps you determine whether your webpage is structured to generate rich results. This tool also lets you preview how structured data might look in search results.

Google Alerts

Google Alerts was launched in August 2003 and is related to notification and detection of any content change. Basically, it allows you to monitor the search results of any specific query. The tool sends out an email to users when it finds new results matching with the term searched by the user.

Google Ads Keyword Planner

Google Ads Keyword Planner is a free tool where you can find keywords for your website. By using this tool you can come up with new and unique keywords relevant to your business. It also estimates the cost. It is a part of Google Ads, but still, you can research keywords and come up with some new topics for your SEO campaign.

Google Tag Manager

Google Tag Manager is a must-have tool. It makes tag management easy and efficient. With GTM you can avoid editing the code to manage the tag. For a better understanding of the site, analytics, and conversion, the tool helps you efficiently add and update websites tags.

Google My Business

Google My Business is the best free and easy-to-use tool for businesses seeking online presence management. GMB helps customers to find local businesses and gives additional information about the business. GMB helps in smoothening the conversation between businesses and customers.

Google Trends

Google launched this tool to analyze popular leading Google questions from different cities and regions. Google trends display the results in a proper graph and for a period of time. So, if you are confused about the topic, you can go and check it on Google Trends.

Google Safe Browsing Check

Google’s safe browsing checks innumerable URLs every day and finds whether the website is safe to use. When an unsafe site is detected, the tools will warn on a web browser and Google search. If you want to check the website’s safety, you can paste the URL on the tool and get your answer.

Conclusion

So, these were the best 10 SEO tools provided by Google. In conclusion, I would say you should use these tools as they are very helpful. These tools make work a lot easy and efficient.  

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A new world powered by artificial intelligence https://nihtdigitalmarketing.com/blog/this-will-fundamentally-change-the-way-you-look-at-artificial-intelligence-and-digital-marketing/ https://nihtdigitalmarketing.com/blog/this-will-fundamentally-change-the-way-you-look-at-artificial-intelligence-and-digital-marketing/#comments Wed, 09 Jun 2021 09:58:13 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1420 Artificial Intelligence – The Future

To quote Prof. Stephen Hawking, “The development of full artificial intelligence could spell the end of the human race.” With most science fiction novels and movies sharing this outlook, there are a lot of people that have a  distrust for complete integration of Artificial Intelligence, or AI. However, we are still far away from developing any sentient systems like Skynet. 

In this day and age, when there is a worldwide pandemic that has forced everyone to stay inside their homes, a vast majority of businesses are facing the fallout, with many of them either losing customers and sales or having a hard time reaching their target audience. In such a crisis, artificial intelligence can be very helpful in connecting buyers to sellers by providing them both data and the proper analytics tools for their respective purposes. AI not only helps in ensuring efficient product promotion by maximizing reach to the right customers but also helps in collecting proper feedback. Marketing has always been a tough field to navigate but with the introduction of artificial intelligence the marketers’ efficiency and effectiveness has certainly increased. 

Most up & coming businesses don’t just want to grow in their native environment, but to branch out and reach an international market. And the easiest way to do this is through effective digital marketing. Their main concern is targeting the right audience. Now, this is where AI takes charge. It can track customers with similar interests and categorize the advertisements according to different users. This helps in creating awareness about the brand with the target audience. Focusing on engaging customers, AI can also provide detailed insights about the users, help in collecting feedback with just a click of a button, and create personalized recommendations according to the user’s previous purchases, frequent interactions, locations, and much more. It’s the fastest means of getting a higher customer base and knowing what the viewers want.

With the introduction and subsequent development of new AI technologies at a rapid rate in this current day and age, embracing its use will give businesses several benefits in their digital marketing strategy. AI is the new face of productivity, efficiency, and profitability. AI is not meant to replace the jobs of marketers or advertisers. It is here to unleash their true strategic and creative potentials. At present, AI has set the foundation of some of the newest industries like the cryptocurrency market, which is a digital asset that people can use to buy goods through online transactions. 

So whether it’s dynamic price optimization or automatic selection of ad copy based on the user demographics, AI has the power to do it all. All you need to do is ask yourself what your most pressing needs are and AI can do the rest.

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What are the New Image Extensions in Google Ads? https://nihtdigitalmarketing.com/blog/image-extensions-in-google-ads/ https://nihtdigitalmarketing.com/blog/image-extensions-in-google-ads/#comments Tue, 08 Jun 2021 12:50:30 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1438 Adding to its repertoire of new features, Google Ads has begun offering image extensions. Available to all advertisers as of May 2021, this new extension displays a small image next to your text ad on the search engine results page (SERP).

What Are Image Extensions?

Image extensions are a new ad extension in Google Ads. Image extensions allow advertisers to upload rich, relevant visuals to complement their existing text ads. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads. 

Initially available only to select advertisers, this extension is now available to all Google Ads advertisers. This feature was in beta until May of 2021, but now every Google Ads account is eligible to use these extensions.

Simulate a text ad extension by using an image. Image extensions are an easy way to expand your text ads to include images directly in your text. They provide you with more opportunities to connect with customers and to grow your business.

Similar to Google’s other recent innovations like gallery ads, image extensions are eligible to show up exclusively on mobile devices.

Since they are a new feature, there is not yet a wealth of data available on the effectiveness of these extensions. However, because they help your ads stand out on the SERP, we expect image extensions will boost mobile clickthrough rate (CTR) and help drive more traffic to your site. Furthermore, as Google has experimented with SERP layout changes recently, the format of these image extensions may be an indicator of what’s to come with organic search results.

Consumers have become used to online experiences that merge visual elements with text and information. Google has responded to this shift by developing visual SERP features, adding favicons to organic listings, and other tactics to incorporate visual content on the search results page. Ads with image extensions could potentially mimic what organic listings would look like in the future.

How To Create Image Extensions?

Image extensions can now be added per campaign, whereas before they could only be implemented by ad groups. This makes bulk uploads less cumbersome than before. 

You can also add the image extensions to multiple campaigns or ad groups at once. The most efficient method for selecting multiple ad groups or campaigns is as follows: 

  • Start at the “All Campaigns” view in your account
  • Select the Ads and Extensions tab 
  • Toggle to Extensions, and click the blue plus button to add a new extension
  • Click on the Image Extension option 
  • This will bring up a new screen
  • Under the “Add to” dropdown, select either Campaign or Ad Group
  • Then click the blue link to select specific campaigns or ad groups
  • In the popup box, select each campaign or ad group you want to add the image extension(s) to
  • Click Done

Once you’ve selected all the ad groups or campaigns you want to include, you’ll need to upload your images. Click the blue plus button in the Images box, go to the Upload tab, and choose the file(s) you want to display next to your ad. 

If you don’t have image files ready to upload, you can enter your website’s URL and Google will scan your site for images that meet their requirements. 

Like other ad extensions, your image extensions will have to be approved by Google once they’re saved. After they’re approved, the images will begin to show up next to your ads on the mobile SERP.

What Are The Image Requirements?

When Google first released image extensions, photos had to be in square format. However, you can now upload both square and landscape images. It supports PNG, JPG, and static GIF formats.

At least one square image is required. While the minimum size accepted is 300 x 300 pixels, the recommended size is 1200 × 1200. 

Landscape photos are optional. They must have a 1.91:1 ratio with a recommended size of 1200 × 628. The minimum size Google will accept is 600 × 314.

Note that image file sizes cannot exceed 5120 KB.

All image extensions must comply with Google’s Ad and Personalization policies. In addition to this, the images will be further reviewed for the restrictions listed below. The image extension requirements are more restrictive than the ads requirements for other platforms and surfaces, meaning disapproved image extensions may continue to run on Google’s other owned and operated properties. 

Content that is prohibited, includes:

⚫ Images with text or graphic overlay including brand logos or brand logos being used as the image asset google ads image extensions how to get accepted
⚫ Images with excessive whitespace
⚫ Images that are cropped in a way that makes the subject of the asset difficult to distinguish

new google ads image extensions which image is allowed

Make sure to add images relevant to the queries they will be eligible to show for, the text ads they will show with, and the landing page the Final URL directs to. Images need to be relevant in the same way headlines and descriptions do. The images you add can convey unique selling points, visually show hard to convey information, or inspire users to take action. 

You can find inspiration by experimenting with the way your extension looks. Make use of a wide variety of creative styles including product imagery, lifestyle imagery, and creative visualizations of abstract concepts.

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What Influencers Market, Audience Buys https://nihtdigitalmarketing.com/blog/what-influencers-market-audience-buys/ Fri, 30 Apr 2021 12:03:29 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1224

Nowadays, it has become so easy for us to connect with our favourite celebs on social media. We get influenced by them just because we like their work and start following them. Brands see this fan-celeb relation as an opportunity. They target the fan-favourite influencers and pay them to promote their products. Well, I find it so amazing that people buy things by seeing one promotion video of any product. What about you? Let us know.

From all these things we get one more component of social media marketing which is Influencer Marketing.

What Actually Influencer Marketing is?

Well if we go with the informative description, Influencer marketing is a form of collaboration. A business collaborates with a renowned person to promote products, services, or campaigns. Too formal? Right? Today we use Instagram more. Have you seen your fav influencer promoting any product? They’ll say for the product and describe its worth, this is Influencer Marketing. Isn’t it amazing how silently it works? Just one post and the brand gets their customers.

Growth of Influencer marketing

If we go back in time, becoming an influencer was a little because you would’ve gained some decent followers if you get featured on the explore page. But don’t worry, you can still become an influencer today, but that’s all on you how well you present your content. Small brands do give a try on upcoming influencers, because for two major reasons:

  • The content is really good and the audience is liking the influencer as a good person.
  • And obviously, big influencers generally do not endorse small brands.

Well in the coming year’s influencer marketing will grow more. Because for brands this is an effective way to grab traffic.

Creating Influencer Marketing Strategy

Influencer Marketing is a type of marketing. So similarly, it requires deliberate targeting and planning. So let’s see what all things you have to keep in mind while creating Influencer Marketing tactics.

1. Which Influencer to choose

Well, it’s digital marketing guys, research will always be the first step. Research for the platform you want to promote your brand. Now when you’re ready with a platform, see which influencer you can approach easily. You can approach big celebs but they might charge a good amount of money. So, accordingly, you’ll have to categorize whether you choose influencers with a big or decent number of followers. I would suggest first try to make people aware of your brand and then go for big heads.

2. Budget and Management Strategy

You can hire influencers for marketing. But how much to pay them? For this, you have to have a proper budget plan. Running a proper Influencer Marketing campaign is not that easy, it requires constant follow-ups. Once you properly strategize everything, now let everything work, and all you have to do constant checks whether everything is running smoothly or not.

3. Goals

   Before finalizing the deal, you must be very sure about your goals. Whether you want brand awareness or want more sales. Once you have decided on your goals, you are good to go for Influencer Marketing campaigns. Make organic posts and branded content with the influencers you choose and get your niche audience.

4. How to Contact Influencers

So firstly let’s get back to step one that is research. As you might have done your research firmly and found your ideal influencer. Now the question comes, how will you contact them? There are many ways, you can simply DM them. Or many of them had their E-mails given for collaborations. See everything depends on research. Whether the influencer you’re trying to contact is legit or will he/she promote your type of brand. Many questions arise but the answer is only and only research. My friend, research is a very important key.

5. Review your Strategy

 Even if your Influencer Marketing campaign is running, you’ll have to keep track. Whether you are achieving something within the date fixed. You’ve to keep records of your day-by-day progress. It becomes important because if something doesn’t work according to the plan, then you can improvise it.

Conclusion

In conclusion, see influencers are there. But firstly, you have to come up with a good plan for a great Influencer Marketing campaign. And the concept of Influencer Marketing will drastically change in the coming years as more and more numbers of entering into Influencer Marketing and similarly, there are many people pushing their own content to become an influencer. So demand and supply condition is perfectly matched. Enough of information, come on go and make a great strategy, you have to win this race.

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Apple’s New Policy to Affect Facebook Ads & Reporting https://nihtdigitalmarketing.com/blog/apples-new-policy-to-affect-facebook-ads-reporting/ Fri, 09 Apr 2021 09:39:59 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1205 From the start, Apple has always been amusing people with its updates. And what I feel, the relation between Facebook and Apple’s update was never that happening. Rumors were floating about the end of Facebook Ads, but we still see those sponsored ads of brands on Facebook.

But now, the tables might turn, and Facebook can face issues while running Ads on iOS devices. Let’s find out what affected Facebook and its response to the same.

How Facebook Marketers gets affected by iOS 14

Apple announced changes with the iOS 14 update which will impact how Facebook receives and processes conversion events from Facebook pixels. Any business that advertises on mobile apps, including those who optimize, target, and report on web conversion events will also be affected. To summarize, Apple wants that all apps in the App store to ask its users permission for the app to track them in different ways. 

This new iOS 14 policy will prohibit Facebook from tracking collecting data from its users. If the users opt-out of Facebook’s tracking, the effects will be:

  • Businesses will not be able to track user behavior. The effectiveness of pixels is in danger.
  • It will weaken the targeting options.
  • The audience size will also get affected.

How Facebook Responded to iOS 14

Well, Facebook’s reaction to this topic makes one thing clear that Facebook is worried. Facebook in response to this said, they’ll start processing pixel conversion events from iOS 14 using Aggregated Event Management. Facebook’s new SDK for iOS 14 version 8 update helps in delivering the personalized ads to the iOS users and continues receiving app conversion events and reporting.

How Does iOS 14 Affect Your Ads?

Well sadly, there are several ways in which your ads will get affected. Some of them are:

  • Less effective and efficient advertising

As mentioned earlier, the ability to track user behavior will come down. All Facebook advertising strategies, remarketing, conversion events rely on Facebook pixels. If the users opt out of tracking, then the pixel will lose its worth. If all the iPhone users opt out of Facebook’s tracking, then you’ll not be able to properly advertise to individuals via remarketing.

  • Few sales from the website

The sales made from the website will also fall as you won’t be able to track your audience and cannot remarket them.

  • Limited Growth

The small businesses wouldn’t be able to target their ideal audience which will limit their goal.

  • Drop-in Facebook app install ad revenue

How you can sustain this crisis

The main component of Facebook advertising that will be affected the most is Pixel tracking. This means remarketing list, conversion events, and so on. So to handle this there are some options you should keep in mind while creating a campaign.

Exclude iOS devices: While you create campaigns and set up detail targeting just exclude the iOS devices.

  • Create campaign outside conversion objective: Use other campaign objectives and use your website’s internal tracking to determine the sale occurred as a result of ads. This strategy will aid in the ability to drive results from prospecting campaigns.
  • Break down your conversion flow on your landing page: This is a roundabout way to deal with this situation but still, it is worth applying. Users gave you information earlier in the conversion process, first name, last name, etc. which can be retroactively uploaded to Facebook and create a Custom audience.

Conclusion

In conclusion, I don’t think so that it is the end of Facebook advertising. It is just a matter of few months. Facebook will come up with some new changes and policies regarding tracking and conversion events. Till then, you should not just rely on Facebook pixels and their components rather find an alternative.

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Memes: The Silent Face of Marketing https://nihtdigitalmarketing.com/blog/memes-the-silent-face-of-marketing/ https://nihtdigitalmarketing.com/blog/memes-the-silent-face-of-marketing/#comments Wed, 07 Apr 2021 12:50:35 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1179 Nowadays memes have become a daily source of entertainment for us. Isn’t it crazy that a post created with funny photos and some trending dialogues becomes so popular that it makes everyone laugh? 

Everyone is so obsessed with memes that it has become a part of our daily life. We share memes with our friends and families to enlighten their moods and build a stronger bond. However, you know what meme is and what it is used for. But, memes are also becoming a very good channel of marketing. So, let’s dive into the ocean of memes and their use in marketing.

Hello Meme Marketing

Meme marketing is one of the most useful social media strategies out there. Brands use the unique humor of memes to boost their social media handles. They simply use the trending meme and combine it with their product with their creativity and present it to the target audience. 

With the continuous rise of social media, meme marketing has turned hundreds of brands’ social media strategies. Brands are capitalizing on this new and amazing form of marketing.

Well, the term ‘ Meme Marketing’ itself is explanatory that what it is. One thing it cannot explain its benefits, so let me do this.

Benefits 

  • Memes have plenty of benefits as it allows the brands to connect with their audience way better than the traditional methods. 
  • The best benefit is that memes are easy and cheap to make. There are numbers of free online templates available for the creator to showcase his creativity.
  • The increase in brand exposure helps in driving huge traffic and engagement to your social media handle.
  • Memes are especially good at targeting the Gen Zs with their weird and confusing jokes.

Making memes and posting is easy. But what about relevancy? Is your meme related to your brand? Are you following the trends? There are lots of them. Let’s quickly check the fundamentals of Meme Marketing.

Fundamentals Tips of Meme Marketing

The veterans share some fundamental tips for the brands and agencies.

Trends 

Memes have a limited life span. They get old and outdated within a period. So, you need to follow the trend and the trending hashtags. If you need reach then you’ll have to be updated.

Brand Connect

As said earlier, you should maintain the brand connection. You have to focus on being funny as well as advertising your brand. But, never overpromote your brand as commercializing memes will make drain its funny essence.

Know your audience

The common mantra for everything in the marketing field is Knowing your audience. If you know your audience and creating memes according to them, then my friend, you have won the battle.

Suppose your brand is targeting the Gen Zs, then you’ll have to plan according. You should create memes around them, things they are interested in, etc.

Originality to Popularity

If you want to engage your audience then serve them some good laugh. Present them some freshly cooked memes. You’re marketing with memes, so you should be original. Because your motive is to get reach and traffic for your brand and not only for the meme.

Aesthetics 

To catch the attraction of your audience, the meme should have aesthetics. Proper font, text color, alignment, and captions. With humor, you should give importance to aesthetics also.

Well enough information, let’s see some examples of brands who are winning the market with Meme Marketing.

Fevicol

May be an image of text that says ':Till Till death do us part :Chipka le saiyan Fevicol se နနလ FEVICOL THE ULTIMATE BOND'
https://www.facebook.com/fevicol/photos/a.244311055615410/3728829130496901/

Fevicol uses the trending memes templates with its brand and present such a funny and relevant meme.

Pepsi

5 Brands Which Are Using 'If You Don't Love Me' Memes For Creative  Advertising - Marketing Mind

KFC

May be a meme of 5 people and text that says 't1 daily_over_dose One..Two..Ka Four Four..Two..KaOne Ka One Four. KFC Burgers Are Just At Rs 69 My Son'

How amusing KFC used this meme to acknowledge people about their number burger rates.

Image
https://twitter.com/elonmusk/status/1359401265017610247/photo/1

Conclusion

So these were some but there are more. In conclusion,  Meme Marketing is the easiest way to market your brand. It is all about how creative you are, how you address your brand, and what level of creativity you showcase towards your audience. Finally, done with the blog? Now, go and make makes and enjoy surfing on the waves of meme marketing.

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