How to & tips – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com NIHT Offers Hands-On Training & 100% Placement Assistance Our Digital Marketing Course Curriculum Is Designed for Individuals to Build Career in Digital Marketing. Sat, 25 Dec 2021 03:00:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://nihtdigitalmarketing.com/wp-content/uploads/2021/11/favicon.png How to & tips – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com 32 32 What are the New Image Extensions in Google Ads? https://nihtdigitalmarketing.com/blog/image-extensions-in-google-ads/ https://nihtdigitalmarketing.com/blog/image-extensions-in-google-ads/#comments Tue, 08 Jun 2021 12:50:30 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1438 Adding to its repertoire of new features, Google Ads has begun offering image extensions. Available to all advertisers as of May 2021, this new extension displays a small image next to your text ad on the search engine results page (SERP).

What Are Image Extensions?

Image extensions are a new ad extension in Google Ads. Image extensions allow advertisers to upload rich, relevant visuals to complement their existing text ads. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads. 

Initially available only to select advertisers, this extension is now available to all Google Ads advertisers. This feature was in beta until May of 2021, but now every Google Ads account is eligible to use these extensions.

Simulate a text ad extension by using an image. Image extensions are an easy way to expand your text ads to include images directly in your text. They provide you with more opportunities to connect with customers and to grow your business.

Similar to Google’s other recent innovations like gallery ads, image extensions are eligible to show up exclusively on mobile devices.

Since they are a new feature, there is not yet a wealth of data available on the effectiveness of these extensions. However, because they help your ads stand out on the SERP, we expect image extensions will boost mobile clickthrough rate (CTR) and help drive more traffic to your site. Furthermore, as Google has experimented with SERP layout changes recently, the format of these image extensions may be an indicator of what’s to come with organic search results.

Consumers have become used to online experiences that merge visual elements with text and information. Google has responded to this shift by developing visual SERP features, adding favicons to organic listings, and other tactics to incorporate visual content on the search results page. Ads with image extensions could potentially mimic what organic listings would look like in the future.

How To Create Image Extensions?

Image extensions can now be added per campaign, whereas before they could only be implemented by ad groups. This makes bulk uploads less cumbersome than before. 

You can also add the image extensions to multiple campaigns or ad groups at once. The most efficient method for selecting multiple ad groups or campaigns is as follows: 

  • Start at the “All Campaigns” view in your account
  • Select the Ads and Extensions tab 
  • Toggle to Extensions, and click the blue plus button to add a new extension
  • Click on the Image Extension option 
  • This will bring up a new screen
  • Under the “Add to” dropdown, select either Campaign or Ad Group
  • Then click the blue link to select specific campaigns or ad groups
  • In the popup box, select each campaign or ad group you want to add the image extension(s) to
  • Click Done

Once you’ve selected all the ad groups or campaigns you want to include, you’ll need to upload your images. Click the blue plus button in the Images box, go to the Upload tab, and choose the file(s) you want to display next to your ad. 

If you don’t have image files ready to upload, you can enter your website’s URL and Google will scan your site for images that meet their requirements. 

Like other ad extensions, your image extensions will have to be approved by Google once they’re saved. After they’re approved, the images will begin to show up next to your ads on the mobile SERP.

What Are The Image Requirements?

When Google first released image extensions, photos had to be in square format. However, you can now upload both square and landscape images. It supports PNG, JPG, and static GIF formats.

At least one square image is required. While the minimum size accepted is 300 x 300 pixels, the recommended size is 1200 × 1200. 

Landscape photos are optional. They must have a 1.91:1 ratio with a recommended size of 1200 × 628. The minimum size Google will accept is 600 × 314.

Note that image file sizes cannot exceed 5120 KB.

All image extensions must comply with Google’s Ad and Personalization policies. In addition to this, the images will be further reviewed for the restrictions listed below. The image extension requirements are more restrictive than the ads requirements for other platforms and surfaces, meaning disapproved image extensions may continue to run on Google’s other owned and operated properties. 

Content that is prohibited, includes:

⚫ Images with text or graphic overlay including brand logos or brand logos being used as the image asset google ads image extensions how to get accepted
⚫ Images with excessive whitespace
⚫ Images that are cropped in a way that makes the subject of the asset difficult to distinguish

new google ads image extensions which image is allowed

Make sure to add images relevant to the queries they will be eligible to show for, the text ads they will show with, and the landing page the Final URL directs to. Images need to be relevant in the same way headlines and descriptions do. The images you add can convey unique selling points, visually show hard to convey information, or inspire users to take action. 

You can find inspiration by experimenting with the way your extension looks. Make use of a wide variety of creative styles including product imagery, lifestyle imagery, and creative visualizations of abstract concepts.

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Importance of Data Science in Digital Marketing https://nihtdigitalmarketing.com/blog/data-science-in-digital-marketing/ Wed, 18 Mar 2020 12:37:00 +0000 https://www.nihtdigitalmarketing.com/blog/?p=711 What is Data Science?

Information science is a between a disciplinary field that utilizes logical strategies, procedures, calculations, and frameworks to separate information and bits of knowledge from organized and unstructured information Data science is identified with information mining and huge information.

Overview

Information science is the investigation of information. Like biological sciences is a study of biology, physical sciences, it’s the investigation of physical responses. Information is genuine, information has genuine properties, and we have to contemplate them in case we’re going to deal with them. Information Science includes information and a few signs.

It is a procedure, not an occasion. It is the way toward utilizing information to see an excessive number of various things, to comprehend the world. Let Suppose when you have a model or proposed clarification of an issue, and you attempt to approve that proposed clarification or model with your information.

Implementing Data Science in Digital Marketing:

Digital Marketing procedures would barely exist without Data Science. It gives an insight about your customers’ preferences and needs. The information you collect identifies your customer base and helps you to tailor their campaigns to their spending habits and wishes.

Advantages of Implementing Data Science in Digital Marketing-

  • Faster Campaign planning – The first benefit of using data science in marketing is quicker and easier planning of your campaigns. the information you get from your site, from your present campaigns or your social media channels will let you know why, when and how your clients draw in with your brand.
  • Channel and Budget optimization- If your business operates through multiple channels, such as your site, social media, email, and events you should optimize those channels to get the best Return on Investment
  • Ongoing Data adjusted to clients – An advertiser normally gathers the information about the clients in mass after each campaign so as to keep tabs on its development. This progression with the usage of Data science in digital marketing. The present or future digital marketing campaigns can be planned according to ongoing information, concentrated on current market examples and shopper drifts instead of breaking down practices and execution of past campaigns and limiting the inclusion of late verifiable information.
  • Helps in Google Adwords and Adsense – Google Adwords is used by the advertisers for ads posting. Here digital advertising should be possible for brief commercials, administration contributions, item postings and for video content. Google Adsense likewise works along these lines. The difference is that Google Ads is used by advertisers and AdSense is used by publishers

Usage of Data Science in Digital Marketing-

Improved pricing strategy -Price surges on Uber may be frustrating when you try to hail a cab during rush hour, however, it has a massively positive effect on the company’s profits. In fact, price management initiatives in general increment business edges by 2%-7% over a year’s time frame and result in a 200-350% ROI.

Uber using AI to surge price

Target Advertising – Netflix is a good example of a big brand that uses big data analytics for targeted advertising. With more than 100 million endorsers, the organization gathers immense information, which is the way to accomplishing the business status Netflix supports. On the off chance that you are an endorser, you are recognizable to how they send you proposals of the following film you should watch. Fundamentally, this is finished utilizing your past pursuit and watch information. This information is utilized to give them bits of knowledge on what interests the endorser most.

Netflix gathering data

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Tips to keep in mind before choosing a Digital Marketing Agency https://nihtdigitalmarketing.com/blog/choosing-digital-marketing-agency/ Wed, 11 Mar 2020 10:40:17 +0000 https://www.nihtdigitalmarketing.com/blog/?p=571 Like Bill Gates said, “ If your business is not on the Internet then, your business will be out of business”. How very true! The majority of businesses are managed online. By 2021 the range of online buyers would exceed over 1.23 Billion. You can be successful in In-House Marketing only when there is a continuity in marketing your product online. But the question is do you have a steadfast Digital Marketing presence and are you aware of the strategies that would shape your business.

Do you have the time? You must have other equally important works that would need your 100% engagement, like getting more investors, deals, forming new partnerships, etc. Heavy workload and lack of online effort might delay your objective. This was just one point; there are many other reasons like:

  • You work with Digital Marketing experts
  • You manage your budget more adequately.
  • Gaining new perspectives and experiences.
  • With a strategic team, deadlines can be met on time.

 However, Choosing a Digital Marketing agency is not a piece of cake. You need to figure out the important factors that would boost up your online presence in the business and generate good sales.

Things to Consider When Choosing a Digital Marketing Agency

digital marketing agency room

 1. Understand your companies Marketing Needs

As soon as you start searching for Digital Marketing Agencies; it’s important for you to analyze what is your need behind hiring an agency? How much money are you willing to pay to achieve your plan. The global market has undergone a complete transformation; hence you need to keep pace with that transformation and narrow down your needs. As a business person, you already have a lot to do and wasting time and resources is plain stupidity. Therefore you ought to have a concentrated vision for your partnership to work. Once you make sure that you truly want to make the consumers aware of your brand keeping the above-mentioned details in mind then you are good to go.

 2. Look for an Agency that is Appropriate to your Requirements

You must hire an agency that is able to answer your interrogation related to various promoting factors. If you go to a digital marketing agency with a mindset of an advertising agency then the consequences will be rather disastrous. An advertising agency carries the traditional features of marketing. Selecting the wrong Digital Marketing Agency will create an obstacle as the leaders will not know how to make head or tail of the results. The agency might complain that the client was not specific about providing a brief about his needs.

 3. Questions you Need to Ask the Digital Marketing Agency

Qualified Consultants can aid you in every way in taking your brand to a new level. As someone in charge of leading business and strategy decisions, you may not have the time to get into digital marketing philosophy in great detail, but there is no harm in getting rid of your confusion by consulting your Digital Marketing team for securing your long term goal.

  • How do you evaluate digital assets & digital presence of a brand?
  • How do you decide upon a digital marketing strategy?
  • Do you do persona research? How is it different from traditional research?
  • How does persona research support digital marketing strategy?
  • What are the components of the digital marketing campaigns they undertake?
  • How do you do Search Engine Marketing?
  • What’s your approach to Content Marketing?
  • How do you do Social Media Marketing?
  • How do you map a content strategy to the buyer’s journey?
  • How do you measure the effectiveness of digital marketing?
  • What’s your approach to design in digital marketing?

 4. An Agency with a Good Reputation and Testimonials of Previous Clients

A digital marketing agency that has a niche in your field can certainly be the most suitable fit, so when you look into the agency’s background for success, you must keep in mind about the type of companies they were working with. You must consult the previous clients and go through their testimonials. Certain agencies try to replace the client’s wants with their own strategies. Understanding site advancement innovations is basic to any promoting methodology. The site is your mothership and pedestal and must be constructed and facilitated appropriately. Ask your potential capacity account administrator what sides of this ternion they have had past working experiences.

 5. Holding Meetings with the Agency

marketing agency meeting

After going through all the details it’s important to know the team and enquire about issues before everyone else. It might give rise to personality clashes and you’ll know how much you need to work upon. Eventually, you have to be a part of many meetings.

  • The campaigns meeting
  • Meetings during the launch of a new project
  • Quick Confirmation call meetings
  • The monthly report meeting that includes SEO results, KPI results, Lead tracking, etc.
  • Annual strategic Meetings

 6. Required Tools of Digital Marketing

With the experience, information, and vital proceeding with instruction of on the web and Digital Marketing, an advertising office has tools prepped and ready which might be a mystery to various other associations. Similarly, as you would utilize particular tools for your brand, Digital Marketers have their own methods for producing effective presentations for their customers. Also, in view of the mass measures of customers an office has, access to the greater expense devices that an in-house advertising group would for the most part regard out of spending plan give your organization extra assets to succeed.

 7. Cutting Down the Cost of Expenses

The expense to enlist an advertising group in-house these days can be expensive. Creating a group of individuals who can lead, inquire about, screen, compose, and dissect your advertising technique is a costly and tedious undertaking. A certified advanced promoting organization has these claims to fame and if you are searching for a team that can do all the work at moderate expense then it would take precious times to locate such in-house groups. Besides an in-house team would require significant space for including salaries, equipment, training, recruiting, benefits, office space, etc.

8. The Continuous Use of Creativity

A  Digital Marketing agency is very particular about brainstorming and making the best use of active trends to reach potential customers. Whereas in many cases it has been observed that the In-house agencies create hurdles in bringing out innovations; that lead to “Tunnel Vision”( Tunnel vision is a narrow-minded viewpoint that fails to see the big outcome.Sometimes the leaders become obsessed with an idea that other thoughts are not valued). There is no place for any partiality or Tunnel Vision in a Digital Marketing Agency. 

Now you can understand why the key to your company’s success lies in the hands of Digital Marketing Agency. Keeping all the points in mind you must readily decide when to consult them and eventually hire them.

 

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8 Things to keep in mind before choosing a Digital Marketing Institute https://nihtdigitalmarketing.com/blog/choosing-a-digital-marketing-course/ Wed, 26 Feb 2020 06:58:59 +0000 https://www.nihtdigitalmarketing.com/blog/?p=565 India is climbing the stairs of digital enlightenment day by day. It’s a great boon as the Digital sector has made our lives “All-sorted”. Various services are being provided to the citizens by electronic means. It’s a quick, safe and perfect innovation that would empower our country in the best way possible.

Hence you understand that the future of India lies in the “Digital connection”, so how about a career in Digital Marketing? There is a booming career scope in the Digital Marketing Industry and brands are switching sides from Traditional to Digital Marketing. However, you have to be very careful in choosing a quality Digital Marketing Institute. These days anyone with a little knowledge and training of about 6 months in Digital Marketing is opening grand institutes with towering statements like:

  • Become an expert, Digital Marketer
  • Fuel up your career with Digital Marketing
  • Incredibly High Salary
  • Digital Marketing globally everywhere

These statements look very promising and are somewhat correct if administered properly. They form the basis of guiding you to gain access to the Digital Marketing platform and its uses. Instead of falling victims to heavy loaded discount offers and other false statements. You must go through the Reliability of the Institution, the content, of course, the class hours and the competitive applicability in the industry. 

reading about digital marketing

Important Points to consider before choosing the right Digital Marketing Institute 

1. The Reputation of the Institute

table and chairs for digital marketing students

 

You have to surf the web, make the best use of analyzing the right kind of Institute for yourself which has earned a good reputation with the excellent performance of the students, their career goals, etc. It’s not the time of trusting someone blindly and regretting later. Sometimes the institutes try to confuse you by flooding you with multiple advantages of taking the course and mostly when students are unaware of the subject matter. It’s better to keep in touch with the institute by paying a visit and having an inspection. 

  • Track the achievements of the Institute
  • Find out if the institute is engaged in organizing seminars, webinars, etc. 

2. Trainers and Faculty Members

Your trainers are the ones who help you to understand the concept of Digital Marketing. They are the league of experts who along with their own experience share their skillset to empower the students. Keep track with;

  • How experienced the faculties are
  • How incredible are their credentials
  • What is the methodology behind their teaching
  • How much do they connect themselves with the students learning strategy?

 Don’t ignore these factors; the key behind quality learning is directly associated with the faculty members. If the faculty is not supportive then; the flashy institute, the certificates the courses would be of no use. 

 3. Course Fees

By perusing over the web, you will locate the highest cost for the Digital Marketing course is roughly 60,000 to 75,000. The organizations that are offering the Marketing course on a cost of are almost 30,000 to 40,000, which is effectively moderate by middle-class families. In certain institutes the base expense at that point, it is between 6,000 to 10,000, including basic modules; it’s quite cheap.  You should not go for such a low price. In most cases, there is no guarantee that the course offered along with it would be great with assistance in the job. Thus, it’s in your grasp to choose which Institute merits the cash you spend and gives you quality information at a moderate expense.

 4. Certifications offered

Every institute of Digital Marketing provides certifications, you can benefit plenty of certifications like Google AdWords, Google Analytics, Facebook Blueprint, and that’s only the tip of the iceberg. Having these endorsements not just assists you in finding a new line of work in addition to that it can offer you good pay. The happy news is you can benefit from certain certificates for free. Therefore, you need to join those institutes who can escort you to the certificates and exams accurately.

google certified digital marketerfacebook certification

5.Placement 

Digital Marketing Professionals are in great demand but at the same time, you have to master your skills with self-study along with the guidance provided by the institute and then face the interviews. But, before all that make sure your Institute is connected to agencies who provide support and placement offers. This will help a lot in finding good opportunities in the market. There are many agencies that offer courses and then absorb the students through an internship and live projects. When you are investing your time, money and energies you would obviously want to get good results out of it right?

 6. Strength of the batch

Too much is a problem too little is also a problem. There’s nothing great about a fact that you join for a class that has a group of 30 to 50 students. Everything will go over your head when the course would begin; especially if it’s a completely new thing for you. This not a school or a college! As a result, you need specific consideration, and you need to anticipate that at any expense you have to get well equipped to crack required interviews, exams and fulfill some policies for your business.

 7. Course and Modules

With the developing technology, it is obvious that the course modules are getting updated and as a result, the students should be made aware of the new changes. For example, if you are looking for an Advanced SEM and SEO course then your institute should be covering those modules. Make sure that the flexibility of your time zone matches that of your classes, and proper backup classes are established in case you have missed something.

 8. Reviews and Recommendations

review of niht digital marketingRecommendations are always advantageous especially when it comes to choosing a study or training based institute. You can go through the review section and find out the real facts about the Digital Marketing Institute review. That too in easy words delivered by the students of your age group who were a part of the institute in the past years. Ask them about their experience, the environment, the teachers, etc and how much did it help in forming their careers. However, make sure that the advice you receive is genuine. 

Winding Up

student reading book

The above-discussed points are the most relevant ones that can help you in finding a good Digital Marketing Institute. The annual growth rate of Digital Marketing is increasing rapidly in India; keeping pace with that it’s obvious that the number of  Digital Marketing institutes will also increase! But you as a student or an entrepreneur have to be careful and smart about choosing such an institute that will trigger your interest in Digital Marketing and leave an impact in your life.

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Chatbot Marketing- A New Future for Digital Marketing https://nihtdigitalmarketing.com/blog/chatbots-and-digital-marketing/ Sat, 22 Feb 2020 06:17:36 +0000 https://www.nihtdigitalmarketing.com/blog/?p=579 When you open a website and a window pops up immediately which offers to help you, that is a Chatbot. The most hyped and latest marketing trends are Chatbots. It can be used for every possible task. Chatbot based marketing provides better customer service, drives sales and the most important is it is very effective.

What are Chatbots?

A Chatbot is a small computer program that can mimic human conversation and interact with people in the form of text or speech. Chatbots in marketing can help humans to fix issues and complete their task.

Chatbots are the future of advanced marketing which is an amalgamation of Machine Learning and AI i.e Artificial Intelligence.

Types of Chatbots:

Menu Based Chatbots:

These are button-based chatbots when once selected an option it gives us the next set of options. Sort of functions in a hierarchical multi-level structure of responses. 

button/menu based chatbots

Keyword-Based Chatbots:

These types of chatbots are based on keywords, it captures keywords and processes and solves queries accordingly. It uses Artificial Intelligence(AI) and the responses are pre-loaded. 

Keyword_based_chatbots

Natural Language Processing Chatbots: 

One of the most advanced chatbots in marketing. It uses Machine Learning and Artificial Intelligence(AI) to deliver the best result and experience, highly contextual with a data-centric approach. It even understands misspelled queries.

Chatbots in Marketing. Why?

Chatbot Marketing or the use of chatbots in digital marketing has skyrocketed as it is the easiest way to communicate with customers. It can be integrated with websites, apps, and messengers.

Chatbots in Digital Marketing can drastically reduce workloads and offer 24*7 assistance without the actual presence of a human customer representative. 

Chatbot Marketing strategy used in businesses

Image source: Mobilemonkey

 

The reason why people are comfortable interacting with chatbots because is Productive, it arises Curiosity among people also it is comforting for some and entertaining for some. Other major factors include the rise in popularity of chatting application, growth in Mobile Application and increasing use of AI and Machine Learning. 

Chatbots or Automated conversational bots are the biggest trend of recent times and have even taken over Facebook Messenger.

How Chatbots are revolutionizing eCommerce| Role of Chatbots in Digital Marketing

Chatbot Marketing has enabled customers to shop, read and get information, solve issues, ask questions and buy products and avail services all without interacting with a real employee over chat or phone. Ain’t that interesting?

  • User Experience | 24*7 Availability

Imagine how frustrating can it be for the customer to wait for some representative to come online and respond to their queries but such days are gone. Chatbots used in marketing are very prompt with their response and its so much hassle-free. Chatbots are available day and night to solve customer’s concerns.

What makes a website customer-friendly? Quick response and reduced customer waiting time, effective services. Chatbots have got all of it covered. This is perhaps the reason why Chatbots are replacing other forms of customer support. This overall improves customer satisfaction.

  • Data Collection and Research

Chatbots in eCommerce sites can be used to customize and collect the data, monitor customers purchasing behavior and pattern. This is one of the biggest use of Chatbots in marketing, it all boils down to the collection of data. we tend to share a lot of information. 

This information or data can e used later to understand and analyze customers’ behavior and purchasing patterns and generate quality leads and enhance sales. Automated  Conversational marketing has the unique advantage of learning and using consumer habits to increase sales.

They store this information and later provides a seamless experience for the same customer and easily convert them to sale. 

  • Customer engagement after Sales

The data collected from customers can be later used to send follow up messages and this data be correctly used to provide a fruitful advertisement to the right customers. This is very fruitful for digital marketing. Also, chatbots help in announcing a new offer or new product launches.

  • Chatbot Marketing Lead Generation 

It is slowly becoming the favorite for digital marketers as it drives in a flood of leads for businesses worldwide. Chatbots can initiate a conversation and segregate users based on user interest.

While a representative can handle 3 customers at a time, a chatbot can do several works. It can be a powerful expression of the brand value. Chatbots can also be programmed to provide metrics like levels of customer engagement, mention of brands and leads turning into customers. Chatbots perform better than regular live agents in generation conversions. 

  • Showcasing New Products and Services

Chatbots and Digital marketing goes hand in hand and are effective in showing and advertising new products and services. It creates the right audience from the data collected and creates a funnel for customers likely to engage with the product. 

They are highly targeted in nature and are very friendly in tone. They will send a notification to the relevant customers to make them feel special and valued. This notification can be customized and chalk out the ones who find the products or services irrelevant. 

  • Social Media marketing

Chatbots in Digital marketing can be extended to Social Media platforms to advertise and promote products. It can be added as an extension to solve initial level inquiries and solve simpler problems.

Conclusion

With the ever-increasing growth of the Digital field and the combination of Artificial Intelligence and Digital Marketing has led to the use of chatbots. These automated conversational bots have made the future of Marketing much brighter providing seamless user experience. The eCommerce site has already incorporated Chatbots in Marketing Strategies. Therefore, we can conclude that Chatbots are here to stay and has potential growth in the future of Digital Marketing.

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Popular Rules of Online Video ad Engagement https://nihtdigitalmarketing.com/blog/video-engagement-rules/ Sat, 08 Feb 2020 09:31:22 +0000 https://www.nihtdigitalmarketing.com/blog/?p=521 [vc_row][vc_column][vc_column_text]Every year, we discover new innovation and ideas create some wonder about the content in digital marketing. Content is the king of digital marketing, but when the content is surpassed through videos; the opportunity of engagement is really high. Video is a more acceptable and effective form of substance that is finding a good space for business and marketers. If you are a follower of  social media then ask yourself “ have you ever spent a day without scrolling a video on the internet?” I guess not, it’s not easy to skip videos. In fact, through visual explanation, you can hold on to your customers for a longer period of time. That’s why the involvement of Video along with written and image content can take your business to a new level.

Engagement is possible only when the viewer is passionate about the subject. Hence you don’t have to wait for a block in a broadcast program. Gone are the days when television had to propagate  “ Must watch” and ‘ Dare to Miss’ slogans to captivate the viewer’s attention and time. Back then options were limited hence people had to agree with whatever they saw for the sake of entertainment and knowledge. But now the tides have turned, you can create your own personal and far-fetching prime time that would be solely according to your needs and passion. The best example is Youtube, it not only meets the demands of people but also keeps everyone keenly interested in the sharp contents uploaded on it on a regular basis. Since the demand for Youtube is high its responsibility towards evolving a new also rises.

 1. An Eye Catchy experience

Viewers have turned very particular towards their preferences, therefore it’s necessary to be attentive towards every detail big or small. A small question or a handful of variations might trigger the interest of the watcher. A quick example of ‘ The Chuck Taylors or Converse Chuck Taylors Shoes’ makes the commercial more compelling and tacky with remarks. Chuck Taylor was a model of casual shoe developed in the early 20th century. It has a great history accompanied by great service back in the world war days to the fashion vistas.  A popular sensation from Stranger Things “Milli Bobby Brown” has collaborated with The Converse Shoes to deliver pink and attention-grabbing color. 

 

 “ This girl came up to me and said, ‘are you wearing sneakers to an award show?’ and I was like  “Yep, yep and that’s right… wear what’s comfortable not what society tells you to wear!” 

This video reflects the coziness of the actress when she is inside a car with her sneakers in the most me-time position. She shares her story with a lot of ease and everything seemed very natural and flexible. Another example is that of an Airtel Ad that promotes Opensignals Survey  ‘The best video experience only on Airtel’ The woman genuinely speaks and provides her own opinion about the standards of a good network related to Music, SMS, Profile Pictures and above all videos.

 2. Honesty towards the Idea

Another reason for the Internet’s huge exposure is because it makes us all keen and self-dependent. From simple necessities like making the bed, draping clothes to advanced help like repairing a laptop, explaining complex topics; Youtube is there to assist everyone. More and more people are switching towards the Product Review videos and Unboxing Videos, Challenge Video, etc. 

Unbox Therapy-Where Products get Naked

 

This channel started on December 21st, 2010 ended up having 16.1 million subscribers. But this product opening is more like sound therapy where the YouTuber showcases a variety of underrated tech products. The camera focuses on the uncovering of every little thing with a special focus on its unheard features, reviews, and tricks, etc.

The Good Mythical Morning- With Rhett and Link

 

This channel was started by two enthusiastic people who are truly into Unbelievable things, eating, exploring surprising new product trends, etc. They started their channel on 17th September 2008 and are still continuing with 16 million subscribers. A particular video shows them tasting a protein bar. They present their challenge videos in a funny manner drenched in-jokes like

“ Who would put the workout stuff on Instagram” – Terrible Narcissus!

They also mention the sugar content and methods to eat it the large and small-sized protein bar that one can take or avoid in a workout session.

3. Flexibility in Relatability

If the content is good then the chances for relatable interest are under high scores. Users are sincere towards watching the content that suits there interest and at the same time, users are truly intrigued about who is promoting the product and what profession, place or culture, etc. These things matter a great deal. For example, The quality of Tie might be very industrious but if the campaign is delivered by a towering business tycoon or an actor then formal wear will reach 7th heaven and everyone will try or research for it.

‘Dreamz’ by Turkish Airlines

 

Airplanes have always been a thing of enchantment for the children. This was a truly special commercial that cherished the dreams of the not so well of children who are fond of airplanes. Their dreams are however worthy of every respect. The commercial also specifies the culture and patriotism of Turkish Citizens. The video ends with the happy wink of the captain of Turkish Airlines towards the awestruck faces of children. Flexibility in demographics and the culture intrigued millions.

4. Creating a Youtube Tribe of Your Own

Subscribers take an interest in the channel because of the enticing contents and the Youtubers’ creativity to glorify his visual masterpiece. But that is not enough to sustain good feedback and the long legacy of the channel. It’s, therefore, necessary to create a bond with your followers this not only boosts up your channel but also helps you to analyze the audiences’ point of view.

  • Q and A video are also known as Question and Answer sessions in a live stream platform. People easily satisfy their curiosity by connecting easily with the master of the channel with many questions.
  • Giveaways- This is considered one of the most popular methods to get closer to the watcher folks. Youtubers organize various contests for the submission of maximum entries of the followers. The lucky ones are eventually presented with gifts and vouchers as giveaways.
  • Meeting with the subscribers- When the Youtuber gains immense recognition; they arrange for a meet-up. This might end up in a “Youtube Fanfest”, although it’s not easy for the foreign-based subscribers to attend the fanfest easily.

 

Some aspiring Youtubers or rigid owners don’t find it important to establish a beyond visual friendship. “Trust me they won’t get far with their success if they continue doing so”.

Youtube has made our life easy while focusing on the amount of knowledge and entertainment we sustain from the videos prepared by the hard and creative labor of the online video makers. Long engagements can last long only when certain rules are kept in mind. The focus should be equally divided amongst the ingenuity of ideas and fulfilling the requirement of the viewers. [/vc_column_text][/vc_column][/vc_row]

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How the Internet Travels Across the Ocean https://nihtdigitalmarketing.com/blog/how-internet-travels/ Wed, 08 Jan 2020 10:30:51 +0000 https://www.nihtdigitalmarketing.com/blog/?p=466 [vc_row][vc_column][vc_column_text]Internet is the namesake of the ultimate necessity these days. It’s so familiar that even a baby would not need its introduction! He will already be aware of it. The internet makes everything easy and within reach. The Internet has a system that holds the web world together. Its vastness is functional due to petite bits of codes that discover their way into the world with the assistance of thin wires. These wires are so thin that they are comparable to a strand of hair on the dark ocean floor. The data ultimately locates its way from New York to Sydney, from Hong Kong to London and hence, it lets you rediscover the world.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The cables cover an extension of nearly 750,000 miles to the various continents in order to satisfy and support our never-ending demand to access entertainment and communication. Companies are always looking into modes and ways through which the best services would be provided. Keeping that in mind the companies have typically pooled their resources to collaborate with the projects related to Undersea cables. This would act as a free space of sharing.

Google, however, has changed its strategies by following its own way, in a distinctive manner. It’s an in-a-class-by-itself project that connects the United States to Chile, which is the home of the company’s largest data center in Latin America.
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Data Is Not in the Clouds:

“People think that the data is present in the clouds”, but actually it’s a myth! Jayne Stowell (Senior vice president of business development), who also oversees the constructions of Google’s undersea cable projects; states “the data is present in the ocean”.

The process of getting there is an intensively exacting and time-consuming one. The procedure accelerates with a Ship, that has a height of 456-foot, ironically known as “Durable”. The ship will eventually carry the cables to the sea. First, the cables are assembled inside a sprawling factory, located at a distance of about a hundred yards in Newington, N.H.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How Internet Cables Are Placed in the Ocean:

The cables are assembled together like the cluster of strands of tiny threads of glass fibers. Followed by the lasers that propel data down the threads with the speed of light, using the fiber optic technology. After reaching the land and connecting with an existing network, the data makes its way to a person’s device through a web page or as an email.

These days most of us largely experience the accessibility of the internet through Wi-Fi and phone data plans. Those systems eventually link up with physical cables that are capable of carrying the information across the continent with smart swiftness.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Manufactring of the Undersea Internet Cables:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the manufacturing process, the cables move through high-speed mills that matches the size of jet engines. Next, they wrap the wire in a copper casing that carries the electricity across the lines, simply to keep the data moving. Depending on the location of the cables; plastic, steel, and tar are added to assist in withstanding the unpredictable ocean environment. Eventually, when the work is finished, the cables will be found with the size of a thick garden hose.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][us_single_image image=”471″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]A whole year is spent in planning about the charting or mapping of a cable route. This is necessary to avoid underwater hazards. However, the cables still have to withstand the heavy currents, rock slides, interference from fishing trawlers and the most dangerous of all is the earthquake. The life expectancy of each cable is 25 years.

A conveyor, that the staff members declare “the cable highway” ,moves the cable directly into durable, docked and Piscataquis river. The ship will carry over 4000 miles of cables, weighing about 3,500 metric tons when they are fully loaded.

The making of the first Trans-Atlantic cable, which connected the United States and Britain was accomplished in the year 1858. The commemoration was processed by the imperial queen of England. President Buchanan of America received the message from Queen Victoria and the transmission of the message took 16 hours.

There are many wireless and satellite technologies in competition. But there is no match for “Cable”, which remains to be the most rapid, industrious and above all the least expensive methods of sending information globally. That by no means suggests that it’s cheap as google would never disclose the cost of it’s projected to Chile. But according to the experts: Subsea projects cost up to $350 million, depending on the length of the cable.

In contemporary time, the telecommunication companies had boasted the most about laying down the foundation of cable. But with the sweep of time, American Tech giants have turned careful and controlling. Google has backed 14 cables globally. Amazon, Facebook, and Microsoft have invested in data centers connecting in North America, South America, Asia, Europe, and Africa; according to a research firm called Tele Geography. Countries glance at the undersea cables as a critical infrastructure where the projects exhibit itself as flashpoints of Geopolitical disputes.

For e.g.- Last year, Australia made an effort to block the Chinese technology giant “Huawei” from building a cable that connected Australia to the Solomon Islands, for the fear of spying by the Chinese government.

Yann Durieux, a ship Captain; one said: One of my most important responsibility was to keep the morale of my crew superior during the length of work at sea”. Truly, building an infrastructure of the digital world is an ultimate labor-intensive job.

The ship carries enough supplies to last for 60 days in a total stretch. The commodities are:

200 loaves of bread, 100 gallons of milk, 500 cartons of a dozen eggs, 800 pounds of beef, 1,200 pounds of chicken and 1,800 pounds of rice. There are also 300 rolls of paper towels, 500 rolls of toilet paper, 700 bars of soap and almost 600 pounds of laundry detergent. No alcohol is allowed on board.
Walt Oswald once said, “I still get seasick,”. He is a technician who has a good record of laying the cables for the last 20 years. However, he also says that nausea isn’t for everyone!

Catastrophic Situations like poor weather is inevitable, resulting in the swells reaching up to 20 feet. When conditions improve, the ship tries to get back by retrieving the cut cable that has been left attached to a floating buoy, then stuck it back together.

The crew of the ship “Durable” doesn’t expect the work to take a slow pace in any circumstances. After the Latin America project, Google has good plans to build new cables running from Virginia to France, by 2020. The company has a totality of 13 data centers around the world, with eight more under construction.

Debbie Brask, the vice president of SubCom says “ This is a huge part of the infrastructure that’s making it happen”. She also adds “All of that data is going in undersea Cables.”[/vc_column_text][/vc_column][/vc_row]

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Facebook launched News – How to register as a publisher https://nihtdigitalmarketing.com/blog/facebook-launched-news/ Thu, 28 Nov 2019 13:46:09 +0000 https://www.nihtdigitalmarketing.com/blog/?p=390 Today we depend on the press on being informed of what’s happening around us. The media plays an imperative part in it. We need unadulterated information we can rely on. When we don’t, we lose our faith in the media. 

In the past few years, there have been some wonderful updates that advertisers and consumers are benefitting from like Facebook stories, Messenger bots, Facebook ads in different forms, Facebook Watch, Facebook Marketplace, Gaming, Jobs and more. Facebook has become personalized than ever before. 

A new Facebook News tab has been introduced in the U.S. in its mobile app. It will feature a wide range of content on national and local news from big publishers like The Wall Street Journal, The Washington Post, People, Buzzfeed, and USA Today. The goal is to show the readers news that connects them to their local communities. 

Now Facebook News has different segments. It is led by a feature called Today’s Stories to catch you up on the news throughout the day. The news will appear on the tab according to what you read, share and follow. There is a Topics section that will let you dive deeper into topics like business, entertainment, health, science, tech, and sports. You can subscribe to one or more from these dedicated sections to read news which best suits your interest. And for the topics, articles or publishers you are not interested in seeing, you can always hide them using the Controls feature. 

How to Register yourself as a Publisher for Facebook News?

In order to be a publisher, you need to register your Facebook page as a News page, abiding by the company’s publisher guidelines. You would be forbidden from posting misinformation, hate speech, or other violation of Facebook’s community standards. 

Facebook supporting journalism with direct payments in exchange for high – quality news content is a win-win for the publishers as well as the platform. This is what journalism in the digital age looks like! Facebook News is for people who like being updated on what’s going around them. People should benefit from the plethora of information Facebook has to offer in the News tab. 

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How to become a great social media marketer https://nihtdigitalmarketing.com/blog/how-to-become-a-great-social-media-marketer/ Wed, 27 Nov 2019 14:03:58 +0000 https://www.nihtdigitalmarketing.com/blog/?p=376 In the field of Digital Marketing, there are quite a lot of prominent roles an individual can play. Among these, one of the major roles is Social Media Marketing. You can segregate a social media marketer’s profile based on the level of responsibility he/she handles. These are some of the job descriptions that can define a social network marketer:

  • Social Media Manager
  • Social Media Specialist
  • Social Media Strategist 
  • Social Media Executive

There are many more social media marketing roles that can define this job profile.

Each of these job descriptions has their individual expertise and their own area of work. But all of them contribute to one factor and that is to hold up a business/ brand’s social presence. All of the above job roles have certain qualities in common. These qualities are what differentiates a good social media marketer from a great one. 

Here are some tips to become a successful social media marketer:

   1.Ability to write copy

A great social media manager must have the ability to write out-of-the-box creative and ad copies. Creative/ Ad Copies can be defined as the text that goes on a creative content that makes the image/ video even more interesting.

On these particular posts, looking at the image only makes very little sense, but the text on the image defines what the message is. An excellent way to demonstrate the message a brand is trying to portray is to combine it with the content itself and this is what writing creative ad copies is all about.

   2. Graphical Intelligence

 A social media person must be acquainted with different types of graphics and must understand the quality of the design. It’s their role to work with the graphic designer to create excellent content that is both pleasing to the eye as well as makes you think. Here is one great example of intelligent and creative graphics that satisfies both the above conditions.

nescafe-ad
 The above pin excellently describes the product and what it does. What a creative way to showcase the product.

   3. Customer Skills

Customer handling and building good relationships with them is an important role for a content media marketer. It is their responsibility to provide details to users looking for information and nurturing them and turning them into a brand’s advocate. Not only building relationships but also handling customer grievances is done by a social media marketer. Online Reputation Management is an important part of the role where you manage the reputation of the brand and curb down negative reviews and publicity. Twitter is one of the most important social media sites to do the same. Here is how top brands manage their customer grievances. 

twitter-lego-orm

    4. Testing and Experimentation

It’s necessary for a social media marketer to test and experiment with content. They never stick to a single line of content and instead test them out. Testing helps them understand what kind of content is working the best and if something doesn’t work they can find an alternative or update the content. Experimenting, on the other hand, dictates trying out new stuff that aligns with the overall social media strategy and can stand out from the crowd. Being outright bold and experimental can sometimes be positive and sometimes not but that’s exactly what the marketer does to test out their ideas.

    5. Planning and Implementation

Great social media marketers always have a strategy planned out. It is this planning that decides a brand’s online social media presence and how actively they tend to follow them. Planning the content for an entire month is always done in advance with the help of a social media calendar. The calendar includes all the content ideas that can be executed during a month or over a custom time period. The content includes utilizing the business’ products or services through various content types across multiple channels like Facebook, Instagram, Twitter, Youtube, etc. The content might also include trending topics revolving in and around social media as well as utilizing social media holidays and correlating them to the business identity. The challenge, however, is to implement the plan in case there are multiple social platforms to handle.

I guess I have been able to paint a clearer picture of what skills a social media handler should possess. There are lots of subsequent requirements needed to be a social media manager but being a great one requires a lot of practice and consistency. The expertise area sounds interesting, right? I bet it does.

Do you think you have the necessary qualities to be a great marketer on social networks? Then why wait? Get in touch with us today and transform your career. Become a sought after social media marketer for a great corporate or start your own freelancing services. The possibilities are endless.

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5 Tips to Improve Google Adwords Search Campaigns https://nihtdigitalmarketing.com/blog/how-to-improve-google-adwords-search-campaigns/ Thu, 27 Jun 2019 11:20:05 +0000 https://www.nihtdigitalmarketing.com/blog/?p=179 Running a campaign on Google Adwords may seem to be challenging at initial stages and even more so when your campaigns are not giving you the number of conversions you were hoping for. There might be quite a lot of reasons why you are not getting the desired results. Let’s say that 70% of the control is in your hand while the rest 30% lies with Google itself. You cannot change how Google works, but you can still change everything you have control over.

If your Adwords campaign is not performing well, then here are some tips for you to improve your campaign performance:

  1. Organize your campaign-  Organizing your campaign is very important for you to make sense from the resulting data sets. The proper format should be, Account — Campaign — Adgroup — Keywords. Once you define the campaign and its objective, create separate Adgroups for your different products and services and choose keywords within this Adgroups.
  2. Keyword Selection- Keywords are the biggest determining factor of your search campaign. It is the keywords that define which searches trigger your ads. Hence keyword selection is very important. It is also necessary to have a clear idea about the types of keywords you can run in your campaign, for e.g- broad match, modified broad match, phrase match, etc. You can do your keyword research using tools like Google Keyword Planner, Keyword Keg, Ubersuggest and many more. 
  3. Checking Search Terms- Monitoring search terms is an absolute must. Search terms give you an idea about what are the different searches that triggered your ad. If you find searches unrelated to your product or service, then you can add those into your negative keywords list and in the same way save your money.
  4. Ad Extensions- Using Ad extensions for your ad copies help you improve your Ad Rank. A better Ad Rank ensures that your ad may get the top position on the search engine results page. Extensions can help your audience get additional options. Using call extensions can prompt your customers to call your business when they are searching from their phones, call out extensions can highlight the USP of your business while site link extensions can provide sub-pages from your websites to appear alongside your ad. 
  5. Landing Page Experience- No matter how well you do to improve your campaign, if your landing page is poor then all the effort goes into vain. A proper landing page should give the user all the necessary information related to his search. The site should be easy to navigate, should have the keywords through which the users come in and also rich with media. A good landing page experience can ensure quality traffic, reduced bounce rates, improvement in Ad Ranks and higher probabilities of conversions.

These basic factors are not very hard to monitor and change but can ensure you a much better result. Try following these methods and make it a habit to keep a check on them regularly. This can help you skyrocket your Google Adwords campaign performance.

 

 

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