Case Studies – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com NIHT Offers Hands-On Training & 100% Placement Assistance Our Digital Marketing Course Curriculum Is Designed for Individuals to Build Career in Digital Marketing. Wed, 22 Dec 2021 10:04:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://nihtdigitalmarketing.com/wp-content/uploads/2021/11/favicon.png Case Studies – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com 32 32 How Lays #SmileDekeDekho campaign used Influencer Marketing to Perfection https://nihtdigitalmarketing.com/blog/how-lays-smiledekedekho-campaign-used-influencer-marketing-to-perfection/ Wed, 22 Dec 2021 09:59:11 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1621 Hashtags are a social media trend that everyone knows about, but what many of us don’t know is how a brand can use them to its advantage. 

Social media may be a popular mode of communication, but brands can take it a step further with the help of hashtags. These symbols are a shortcut to a specific conversation in a digital space. Hashtags make it easier to see what customers are saying when they say it, and when they mention your brand. Let us look into a campaign that ran around a fun and impressive hashtag – #SmileDekeDekho.

Lay’s, the potato chip brand from PepsiCo, had received great traction for its influencer outreach program on social media, which was part of its ‘Smile Deke Dekho’ campaign. Rolled out in October 2019 globally, Lay’s had been giving its packaging a quirky look to showcase how a smile could universally connect and convey a mood or emotion effortlessly.

The campaign saw Lay’s pursuing a massive influencer outreach program on social media, wherein they reached out to more than 750 celebrities, from Cricketer Shikhar Dhavan to influencers like Parth Samthaan, and Erica Jennifer Fernandes.

To further amplify this campaign, Lay’s had also rolled out a series of TVCs featuring brand ambassadors and youth icons Ranbir Kapoor and Alia Bhatt. Further, the launch of the Lay’s ‘Smile Deke Dekho’ musical, featuring Ranbir and Alia took the Internet by storm, recording a massive total of 120 million+ views and 60 million+ reach to date 

In addition to this, Lay’s also activated two unique challenges on TikTok, which resulted in more than 34 billion views and over 40K user-generated videos on the platform. The challenge urged users to share maximum smiles in less than 10 seconds, with the catch that the smile must be unique and different. It saw over 5 billion impressions and 10,000 user-generated content painting TikTok with Smiles through the fun challenge in a matter of just 72 hours. 

Let’s discuss how it worked for the brand, and how Lay’s took advantage of their biggest asset, their product packaging, to create a whirlwind in the online world.

The thought behind the #SmileDekeDekho campaign

As part of the campaign, the brand kicked off a mass influencer outreach program, wherein it mapped each influencer’s smile and matched it to various flavor variants. “We produced personalized packs, featuring the smiles of influencers that were then sent out, creating a money-can’t-buy experience for them,” explained Dilen Gandhi, Senior Director and Category Head at Foods, PepsiCo India.

He said the campaign stemmed from a simple idea that Lay’s brings a smile to ones’ face and a smile can lead to connections.

What made the campaign unique was the fact that the entire idea came to life through packaging – the first of its kind in India. While the campaign was introduced to India just a while back, it was already doing wonders in the global market for years. “We believed in the power of our global campaign and therefore decided to bring it to India as Lay’s Smile Deke Dekho, adding a twist to our flavor story by matching different kinds of smiles against different variants of Lay’s,” said Gandhi.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lay’s India (@lays_india)

Objective

The objective behind the Smile Deke Dekho campaign was clear and concise. They wanted to create another way for the brand to spread smiles, while also creating engagement amid the consumers. Released on 4th October, World Smile Day, it was a strategically timed campaign brought to India. “The launch of the social media campaign was timed during the festive season to drive more conversations online,” claimed Gandhi. 

Their aim was to be closer to their consumers and generate massive engagement.

How it was executed

The Smile Deke Dekho campaign achieved over 185 million impressions for Lay’s with an engagement of approximately 7.2 million across social media. According to Gandhi, the campaign witnessed 75% of the outreach being completely organic.

To start with, their hashtag was super unique and catchy, I mean, anyone can read #SmileDekeDekho and it lingers on the mind for a longer time. Moreover, the brand ambassadors were the newest couple in B-town, Ranbir Kapoor and Alia Bhatt. They featured in the TVCs which was the key to taking the campaign to a far wider audience with more precise targeting.

Lay’s initially reached out to 750+ influencers and shared the limited edition packages with them. Influencers like Kusha Kapila, Shikhar Dhawan, Anmol Parashar, Fatima Sana Khan, and many other TikTok stars as well as young TV actors and actresses were in the run too. 

The limited-edition packages given to the influencers by Lay’s matched and mapped each influencer’s smile and matched it to the flavor that fit them perfectly and then the personalized packages were produced which featured the smile of these 750+ influencers. 

Post the mega-announcement by the brand ambassadors and the personalized packages sent to the influencers to pose with, the campaign kicked off instantly! Everyone went crazy on Instagram to post a picture and pose with the Lay’s packet and the hashtag #SmileDekeDekho. 

This idea really kicked off well! The “Pick up the pack. Pose. Post” became famous and went viral.

Results

Lay’s was able to generate great results that not only involved extensive visibility but also brought everyone together to share a smile. It led to massive consumer interactions, with people creating memes about it and also clicking selfies to be a part of the #SmileDekeDekho trend.

The results of the campaign were abundantly clear:

  • 750+ influencers from across genres and regions
  • 185 million impressions
  • 8.2 million engagement
  • 1300+ social media features 

When asked how the brand’s marketing strategy had evolved over the years, Gandhi said, “We are one step ahead when it comes to innovation or integrating technology in our communication. We have realized that people are becoming more digital. Hence, PepsiCo is massively shifting to digital.”

The brand has been growing strongly at double-digit and this growth would be further accelerated on the back of value addition in the pack, increasing the footprint through new stores as well as a local adaptation of the global campaign, he concluded.

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10 Best SEO Tools By Google https://nihtdigitalmarketing.com/blog/10-best-seo-tools-by-google/ Fri, 13 Aug 2021 05:33:19 +0000 https://www.nihtdigitalmarketing.com/blog/?p=1557  

The bar for reaching a good amount of traffic on your website is high. But fortunately, Google has provided the SEO tools for better understanding and optimizing websites. Everyone knows what SEO is, but SEO is search engine optimization for the first-timers, which helps to place the URL or websites at the top of the search engine results. Now, looking forward to exploring SEO, here is the list of the 10 best SEO tools by Google which you must know.

Google Search Console

Google Search Console tools help you to measure your site’s traffic and performance, report problems, and raise your website in search engines.

It also lets you explore your website’s organic traffic(clicks), CTRs, keyword visibility, and many more. GSC also makes you understand the technical SEO problems on your website.

Lighthouse

Lighthouse is an automated open-source tool that helps you to improve the quality of web pages. It runs four different audits to examine a webpage’s performance from multiple perspectives such as Performance, Accessibility, Best practices, and SEO.

Chrome DevTools

Chrome Devtool has been directly incorporated into the browser. On the other things aside, it also accesses the website’s speed, performance, security issues, and many more. Chrome DevTool also helps you analyze the lab values of Page Experience metrics.

Google Rich Results Test

Google Rich Results test helps you know whether your webpage is eligible for rich results. It helps you determine whether your webpage is structured to generate rich results. This tool also lets you preview how structured data might look in search results.

Google Alerts

Google Alerts was launched in August 2003 and is related to notification and detection of any content change. Basically, it allows you to monitor the search results of any specific query. The tool sends out an email to users when it finds new results matching with the term searched by the user.

Google Ads Keyword Planner

Google Ads Keyword Planner is a free tool where you can find keywords for your website. By using this tool you can come up with new and unique keywords relevant to your business. It also estimates the cost. It is a part of Google Ads, but still, you can research keywords and come up with some new topics for your SEO campaign.

Google Tag Manager

Google Tag Manager is a must-have tool. It makes tag management easy and efficient. With GTM you can avoid editing the code to manage the tag. For a better understanding of the site, analytics, and conversion, the tool helps you efficiently add and update websites tags.

Google My Business

Google My Business is the best free and easy-to-use tool for businesses seeking online presence management. GMB helps customers to find local businesses and gives additional information about the business. GMB helps in smoothening the conversation between businesses and customers.

Google Trends

Google launched this tool to analyze popular leading Google questions from different cities and regions. Google trends display the results in a proper graph and for a period of time. So, if you are confused about the topic, you can go and check it on Google Trends.

Google Safe Browsing Check

Google’s safe browsing checks innumerable URLs every day and finds whether the website is safe to use. When an unsafe site is detected, the tools will warn on a web browser and Google search. If you want to check the website’s safety, you can paste the URL on the tool and get your answer.

Conclusion

So, these were the best 10 SEO tools provided by Google. In conclusion, I would say you should use these tools as they are very helpful. These tools make work a lot easy and efficient.  

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Are users ready for new generation of social media because of Clubhouse? https://nihtdigitalmarketing.com/blog/new-generation-of-social-media/ Sat, 16 Jan 2021 15:13:41 +0000 https://www.nihtdigitalmarketing.com/blog/?p=956

What Is Club House App

In short: Clubhouse is an audio-based social media app. the corporate describes itself as “a new sort of social product supported voice [that] allows people everywhere to speak, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”

What Is the Clubhouse App HYPE

The clubhouse has taken Silicon Valley by storm, trying to redefine social media networks. The invite-only audio network is getting used for debates, discussion, and exchange of ideas within a limited and exclusive group. We ask a bunch of startup founders what this iOS-only app means for them and if consumers were able to enter the subsequent generations of social media.

 

So How to Join Clubhouse App?

Clubhouse app invite onlyClubhouse remains during a private beta phase and available only to iPhone users, which is what fuels its exclusive nature.

As of now, there are only two ways you’ll catch on the platform, and that they both require close relationships with people already on the app:

By personal invitation: When someone joins Clubhouse, they’re automatically granted one invitation they will send to someone using their telephone numberthis suggests members are getting to send invitations to people they need an in-depth connection to, sort of a good friend, instead of merely a lover. Once someone is on Clubhouse for a short time and spends time moderating rooms and speaking, both of which I cover later during this article, they will earn more invites to send.

Exclusive side-door: once you attempt to visit Clubhouse’s website, they provide you a choice to download the app from the App Store so you’ll reserve your username. counting on what percentage of your friends are already using Clubhouse, they’ll receive a notification letting them know that you’ve reserved your username and downloaded the app. When this happens, they get the choice to wave you thru albeit they don’t have a politician invitation to send (and it doesn’t use one among their invitations if they haven’t already used it yet).

clubhouse-profile-preview-in-roomWhy Clubhouse  Different?

#1: It’s True Virality

Unlike most social platforms where follower counts are simply an arrogance metric, followers are different on Clubhouse.

When someone you follow jumps abreast of a stage, the app notifies you in a simple but compelling way—even if your phone is locked. If you click on the notification, you instantly join the space as a passive listener.

push-notification-when-someone-takes-clubhouseAs your network grows in Clubhouse, you’ll be ready to draw larger crowds.

Here’s a professional tip: By simply asking questions and getting invited abreast of a stage, people will inspect your profile and a few will follow you.

#2: It’s Just Your Voice! No got to Be Camera-Ready…

A big thing that stops people from embracing live video is popping on the camera. With this live audio app, that barrier is fully eliminated. Your avatar is all you would like.

This means that regardless of how you look, you’ll join the conversation. Just unrolled of bed? No problem! you’ll participate in Clubhouse. At the grocery store? No worries! Just connect your AirPods and rock and roll!

people-on-stage-in-clubhouse-room-2Other participants agreed with Owen’s sentiments and added they might never show abreast of the camera without makeup. But the audio was something they might do anytime.

#3: Rapidly Build Business Connections

Because such a lot of this platform is about your voice, it’s a strong thanks to making business connections.

Just like those hallway conversations that happen at conferences, an equivalent thing happens within the Clubhouse. instead of exchanging cards, people inspect your Instagram or Twitter account and therefore the conversations happen there.

I’ve already had many private conversations with people I’m curious about working with. If you begin to believe the chances, there’s an excellent opportunity to use this platform to grow the workplace or gain clients.

Travis Believes said, “I’m here because I probably made more connections with people in Clubhouse than ever before. I probably got 20 different clients in only a few of months. i really like the app thus far .” Travis explained that he’s all about providing free value on the platform which it’s really paid off.

#4: It Empowers You to Use Your Voice

On many platforms, only the people with huge followings have a voice. Clubhouse levels the playing field. It’s not about the numbers—it’s all about what comes from your lips.

Naomi Nakashima said, “I like that it’s a leveler. i prefer that I can enter and nobody knows who i’m intrinsically , but they will tell what i do know supported what I’m saying. and that i can tell what they know supported the worth that they’re bringing thereto conversation, instead of what percentage followers they need somewhere—how big their name is. It really levels the playing field therein regard.”

When you don’t got to fight to create your social proof with vanity metrics, you actually specialise in using your voice.

Tiffany Washington said, “I think the platform gives you a chance to be otherwise creative with how you tell your story. And it strengthens your storytelling skills because you’re ready to completely just specialise in the words that are beginning of your mouth versus what you appear as if while those words are beginning of your mouth. And it also gives you a chance to reconnect with the facility of voice generally and strengthen your reference to your own personal voice.”

#5: It Offers Real Human Engagement

Looking for someone to talk with? Wish you’ll overhear people talking about interesting topics? Clubhouse exposes small group discussions on a good range of topics. It’s commonplace for people to share their failures along side their successes.

Dan Norton said, “It jogs my memory of just about like that cafe feel of just going to sit down and have a talk taking note of some people share some amazing insights.”

#6: You’ll Test Your Ideas

This platform provides an excellent opportunity to crowdsource content (like I did for this article). But it also allows you to explore expressing yourself in new areas.

Dan Norton said, “I think it’ll be a very great space to check out podcast ideas or maybe video or live video ideas because you get to ascertain people’s immediate reactions. And if people are liking it, then maybe it’s something to travel do.”

Conclusion

Looking ahead to social media marketing in 2021 and beyond, Clubhouse App represents a changing demand for our audiences. People want to ascertain more engagement, value, and transparency but they don’t necessarily want the assembly and endless waves of content that accompany following a brand on social media.

There has been tons of talk on Clubhouse about what is going to happen once the app leaves private beta and becomes public. Will marketers flood the app? Will eCommerce brands are available and only attempt to make sales? Will the worth and networking possibilities diminish as more people catch on to the app? Will the loss of exclusivity make the app lose its splendor?

Most of the questions won’t have a solution until the Clubhouse App is public. there’s also talk about the eventual monetization possibilities of communities there. However, with the loss of exclusivity comes the power to create communities that are easy to manage and have interaction with without adding to an already crowded editorial calendar.

So it’ll be exciting to ascertain what happens with the app within the future. And within the meantime, if you’re on Clubhouse, use the exclusivity to your advantage and begin making those connections now.

What does one think? What are some ways you propose using Clubhouse to further your business? Share your thoughts within the comments below.

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Digital Markeing Podcast Introduction https://nihtdigitalmarketing.com/blog/digital-markeing-podcast-introduction/ Thu, 15 Aug 2019 09:21:46 +0000 https://www.nihtdigitalmarketing.com/blog/?p=238