Courses – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com NIHT Offers Hands-On Training & 100% Placement Assistance Our Digital Marketing Course Curriculum Is Designed for Individuals to Build Career in Digital Marketing. Thu, 23 Dec 2021 04:03:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://nihtdigitalmarketing.com/wp-content/uploads/2021/11/favicon.png Courses – #1 Digital Marketing Institute| 100% Placement Assistance – NIHT https://nihtdigitalmarketing.com 32 32 Value of Digital Marketing Certification https://nihtdigitalmarketing.com/blog/digital-marketing-certification-value/ Tue, 19 May 2020 16:23:39 +0000 https://www.nihtdigitalmarketing.com/blog/?p=853 What is Digital Marketing?
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other resources to reach customers for your product and services. Digital marketing is the whole new venture to reach all the customers out there on any of the means aforesaid and understand their behaviour.

 

digital marketing text

Why is Digital Marketing Important?

Digital marketing allude to any online marketing assets, marketing your company online is a big deal these days and why not? Internet usage over the past 10 years have increased to twice the time compared to before. More than advertising online, the most important thing is understating human behaviour and knowing what set of audience is influenced from the advertisement and how many of them would actually want to purchase any product or service by being influenced. It is more like connecting and then influencing your audiences. As the massive audience have moved towards this new trend, it has become a necessity for the companies to shift to the digital platform for marketing and sales of its product and services.

Who is a Digital Marketer?
Digital marketer is someone who uses digital channels to generate lead campaign and create brand awareness and attracts traffic to the website. Beyond this, he should also be capable of using measurable analytics to identify all the weaknesses and the drawbacks and also be able to find out the rival company’s strategies of digital marketing and rectify the problems and improve the digital performance of the company.

 

digital marketers creating campaignsHow does a certificate differ from a Certification?

CERTIFICATE:
Certificates are short-term, professionally oriented credentials awarded by any educational institution based on completion of specific course. Certificates are usually completed in one year of academic study or so.

digital marketing certification

CERTIFICATION:
Certification is awarded by an independent body, often trade or industry associations, and usually involves an examination process. Because certifications are independently verified, employers often use them as a check on whether an applicant has the talents or competencies needed. In particular, employers use certifications when the talents involved are technical and don’t align with traditional degrees.

online marketing certification

What Increases the value of Digital Marketer’s Certificate?

digital marketer holding certification

A digital marketing certificate is considered to be legit or appropriate only when it has been successfully completed the course and gained professional certification stating that you have the appropriate skills and abilities to the relevant knowledge in your field of expertise while demonstrating your ongoing willingness to learn and gain new values in the future.

To end up with the importance of digital marketing certification, here’s the key point:

Professional Recognition: In today’s world, adapting the changes are of utmost importance. Employers want employees to be taught about the real world’s practical knowledge as it applies to the industry.
Practical knowledge: In the era of internet, being a worm won’t be of help anymore. Skills and ability should be practical enough to apply it where-ever required. Being limited to the certification won’t lead you anywhere.

What are the benefits of obtaining a professional digital marketing certification?

The value of a digital marketing qualification to a career is immeasurable. Whether you have experience in the field or you’re just starting out, there is value to be gained.

Staying on the top of all developments: Certifications help you keep on top of new developments in the industry as they occur. With innovations in technology constantly emerging, continually upskilling will help you stay on top of these advances.

Employability: A recent study suggests that college graduates don’t seem to be as ready to enter the workforce as they think they are. Having certifications that show potential employers that you have the practical knowledge you need to succeed in your job is invaluable in this context.

Promotional Opportunities: Digital marketing involves such a various cross-section of skills. Adding one or two specialities to your niche can assist you to advance quickly during a company.

Demanding a higher wage:  Your earning potential as a digital marketer is high. It is one among the highest ten earning jobs that does not require a degree. Every certification that you simply increase your resume adds to your ability to demand a better wage and provides you with the arrogance to understand that you deserve it.

Set yourself apart from your peers: When all else seems equal, the number of certifications you’ve compiled will set you apart from your competition. It is not just that you have the certifications and the skills that come with them, but it demonstrates a drive for self-improvement that speaks highly to your character.

Offers legitimacy: The reality is that there is still a lingering mentality that formal education is important. A digital marketing certification is where education and practical knowledge converge. It meets the requirement of post-secondary education that focuses on teaching you the things you will actually need to know in the real world.

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NIHT Digital Marketing Course Reviews https://nihtdigitalmarketing.com/blog/niht-review/ Tue, 17 Dec 2019 12:29:14 +0000 https://www.nihtdigitalmarketing.com/blog/?p=443 [vc_row][vc_column][vc_column_text]Looking for reviews to help you in deciding which institute to join for pursuing a digital marketing course? You are not alone. We understand that committing to an institute for higher education is a time taking decision. There are lots of choices you get when you look up on Google and you may feel overwhelmed.

This is why we will try to help you in making a decision or make you consider how to choose an institute in your journey.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Before I get to the reviews, consider the following factors to choose an institute:

  • Check the Google Partner badge on the websites. A lot of institutes claim to be partners but have no evidence to show for.
  • Check what are the different programmes the institutes are offering offering like Diplomas, Masters or Post Graduate Programmes. Here is our brochure to help you out.
  • Contact professionals and ask them for recommendations.
  • International Affiliations. We are partnered with Digital Marketing Institute, Ireland.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]All institutes promise to offer 100% placement opportunities. However the learning and overall experience is what sets an institute apart. Here you can find some of our student reviews.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_carousel title_text_typography=”” slides_on_desk=”3″ slides_on_tabs=”2″][us_single_image image=”452″ size=”full”][us_single_image image=”451″ size=”full”][us_single_image image=”450″ size=”full”][us_single_image image=”449″ size=”full”][us_single_image image=”448″ size=”full”][us_single_image image=”447″ size=”full”][us_single_image image=”446″ size=”full”][/ultimate_carousel][vc_column_text]You can also find more reviews from our students on our Facebook Page. Their collective opinion is what makes us motivated to provide more to the students. Along with a proper course structure, NIHT believes in grooming students to take on real life challenges which gives them the ability to gain insights within the industry.

You can find  more reviews here by our current and placed students as well.

 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Look at some of our placed students[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_carousel title_text_typography=”” slides_on_desk=”3″ slides_on_tabs=”2″ arrow_style=”circle-bg”][us_single_image image=”410″ size=”full”][us_single_image image=”409″ size=”full”][us_single_image image=”408″ size=”full”][us_single_image image=”407″ size=”full”][us_single_image image=”405″ size=”full”][us_single_image image=”404″ size=”full”][us_single_image image=”403″ size=”full”][/ultimate_carousel][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Hope you have more clarity now. We are the most referred Digital Marketing Institute in Eastern India and we do have the stats to show for that. Want to experience the future? Get a free demo today and see how NIHT can change your career path for the better.

Here is a very famous line from one of our favourite poets Robert Frost,

‘Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.’
The question here is, do you want to make a difference in your life?

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The scenario of digital marketing jobs in Kolkata https://nihtdigitalmarketing.com/blog/the-scenario-of-digital-marketing-jobs-in-kolkata/ Sat, 30 Nov 2019 09:41:54 +0000 https://www.nihtdigitalmarketing.com/blog/?p=393 [vc_row][vc_column][vc_column_text]Digital Marketing is a rising career path as of the year 2020. Along with it is the rising situation of job opportunities in this field in Kolkata and India as a whole. This may sound unbelievable but there will be approximately 2 million job openings in digital marketing by the year 2020.

Why there is a vacancy in Digital Marketing

Digital Marketing is a form of marketing which became popular in India only after the year 2016 due to the introduction of faster and reliable internet connection at affordable prices. All the firms are now tapping on this strategy to market directly to users online. The only problem is the lack of qualified professionals. There are lots of different channels one has to master to be a qualified digital marketing professional.

What skills are needed to be a digital marketing professional?

Internet Marketing is a huge field where you learn something new every single day. A field is seemingly endless with all the new up-gradation of technologies. However, these are the undisputed fields one has to be proficient about:

  1. Google Ads and Analytics
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Email  Marketing and Marketing Automation
  5. Proper understanding of websites 

If you can master these skills you are already halfway there. As all other skills revolve around these fields.

Along with job opportunities, there is also a rising demand for Digital Marketing Interns with a lot of vacancies. Internships are of great value to students who are currently studying in colleges and higher degrees. Any company recruiting marketing professionals also hire interns for an extra bit of work. Here you can look at some digital marketing internship opportunities.

Digital Marketing Salary insights

The salary for digital marketing jobs depends on factors like the years of experience, the role you are required to execute and how much revenue are you generating for a company from your plans. Let’s look at some insights over here.

Salary based on Job Roles

Job Role 

Average Salary (INR)

Social Media Marketer

5,31,747

Online Marketing

6,08,170

Search Engine Marketing

5,89,893

Search Engine Optimization

5,01,605

Google Analytics

5,77,330

Digital Marketing Salary based on Experience

digital-marketing-salary

Source: Payscale

The opportunities for freshers (less than 1-year experience) are also tremendously high. Moreover, when you are looking to learn digital marketing from an institute, you should always look at the ROI. A well-guided, classroom-based Digital Marketing Institute charges anywhere around Rs 30,000 – Rs 80,000 while, on the other hand, you can start off with average packages of Rs 2.5- 3 LPA. That’s almost around 300% ROI.

We provide 100% Placement Opportunities to all our students in various industries and a lot of different roles. Our training makes you master of Social Media Marketing, SEO Specialist, Search Engine Marketing as well as Email Marketing Automation with an overview of planning and implementing proper UI & UX for websites and Apps.

Along with placement for jobs, we also provide internship opportunities to our students in between modules so that they can get some industry knowledge and practical examples of how the digital marketing field operates.

Look at some of our students and where they are placed. Our course helped them in getting placed in various companies as well as encourages them to start off with their own businesses.

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So where do you see yourself in 5 years? If the answer to this question is doing a job or managing your business with exciting tools and skills then don’t wait even for a single minute. Book a demo free demo class with us to explore your journey as a qualified digital marketing professional, freelancer or to implement strategies in your own business/startup.

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NIHT is now a partner with Digital Marketing Institute, Ireland https://nihtdigitalmarketing.com/blog/niht-dmi-partnership/ Sat, 16 Nov 2019 10:36:22 +0000 https://www.nihtdigitalmarketing.com/blog/?p=305 NIHT Infosolution Pvt Ltd recently became partners with Digital Marketing Institute, Ireland. 

DMI Ireland was founded back in the year 2009, becoming the first institute to provide a Professional Diploma in Digital Marketing. With offices in Brisbane, Australia and Dallas, Texas they have created a multinational presence in imparting one of the most in-demand skills of the 21st Century.

With this tie-up, NIHT is here to provide you with a training program validated by the Global Industry Advisory Council (GIAC) which includes companies like Google, Facebook, Microsoft, LinkedIn and many more. 

The syllabus of the program is validated by the council comprising of members like Niel Patel, Amy Brooks (Facebook), Frank Hattan (Microsoft), Barry Thomas (Coca Cola), Shuvo Saha (Google).

The courses are structured following a core knowledge integration that not only gives you theoretical understanding but also the practical training required to get you tech-savvy with the marketing tools required to be implemented with the industry-specific requirements.

 

 

BECOME A GLOBALLY RECOGNISED PROFESSIONAL and join the league of 27,000 alumni spread across 100 countries.

Download Brochure

What do you get from the Masters in Digital Marketing Program?

  1. Dynamic Digital Assets

Be a part of new-age learning where you develop your digital assets like your Website and other Digital Marketing tools with the help of experienced mentors.

       2. Industry Validated Syllabus

Courses are reviewed by the Syllabus advisory council, which is composed of leading digital companies including Facebook, Twitter, and LinkedIn

       4. Case Studies

Our course modules have been crafted to coordinate the diverse requirements of the students. You get a wide scope of options to choose from.

       5. Internationally Recognised Accreditation

Upon completion of your course, you will receive an industry-recognized, globally respected qualification. We offer 100% placement support to all our students.

The most exciting skillset in the world right now is Accessible to everyone, empowering everyone. So why wait, grab a chair and sign up today.

Want to check how strong are your skillsets?

Take a test

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Short Term Course Which Can Be Done Along With College or School https://nihtdigitalmarketing.com/blog/short-term-courses-india/ Wed, 10 Jul 2019 12:12:42 +0000 https://www.nihtdigitalmarketing.com/blog/?p=208 There are many driving forces for career success and students all around the world are facing career dilemmas.“What career path to choose? How to stand out in the crowd? How can you achieve the most in a given amount of time? Am I choosing the wrong path?”These are the boiling questions in every teenager’s mind.

The only thing that can be done is to stay ahead of the curve. Adapt to the new technologies and one of them is the digital presence. Web design and development is one of the most universal skills possible and is applicable across industries.

If you have a family business you can expand your markets, if you are a marketer you can target your audience appropriately, the small cottage industry which never thought of leaving the local market can go global. Instead of paying lakhs to a digital marketing firm you can do it yourself, in real time. It helps you to fine-tune your brand and also enhance customer relationship.

It’s not just limited to selling and marketing, the potential in this field is enormous. The skills can be used to clear the complexities of the online clutter (world wide web), it can help to optimize and enhance previous websites and give you a level playing platform for each and every individual on the planet.

As you can see in the above chart that the spending on online marketing platforms has increased drastically and this trend is going to continue and by 2020 it will become a necessity for each and every industry and individual. The statistics below show an average growth in the online market culture and the growth and potential of this platform is enormous.


By 2020, 2 million new digital jobs are expected in India alone and not enough digital professionals to fill them.

This provides that those studying digital marketing have a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all-around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could secure your career, increase your job security and even enhance your career progression?
The most important thing for you is that you need to take back control of your career and re-establish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.

According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you take advantage.
These skills can be acquired by the students parallel to any other professional degree they are pursuing and open a much wider market for themselves for their future, as even a lawyer/doctor can potentially expand his/her reach and provide their services globally, these skills will never go to waste. These opportunities need to be grabbed as soon as possible as these skills are still quite scarce in the job market and experts in this field are very limited. If these skills are acquired in the early stages of learning it will fetch huge advantages.

All skills that are required can be found in our institution NIHT, here you can find all about website design and development, from S.E.O to Social media marketing. This place offers all the services you need and it is offered by the veterans, who have been operating in the industry from the last millennium. This platform is accessible to all in Kolkata from the age 16-70, the people who are taking this course are the people who desire to stay ahead from the crowd. This course also offers internship and training on live projects which provide valuable insights which will help you in the real world.

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Digital Marketing – Relevancy in Current Scenario https://nihtdigitalmarketing.com/blog/digital-marketing-importance-and-relevancy-in-current-scenario/ Thu, 27 Jun 2019 10:10:45 +0000 https://www.nihtdigitalmarketing.com/blog/?p=162 As of April’ 19, 56.1% of the world’s population has internet access which means around the world, nowadays the way one access information, communicate with one another and carry out our day-to-day chores, are increasingly taking place online.

The demand for the digital marketing industry is exploding with a 40% growth rate while other industries are still struggling with a mere growth of 5 to 10%. Have you heard more than 20, 00,000 digital jobs have been predicted by 2020, so “digital marketing’’ is the need of the hour. There is a hype around the world which is stirring most of the people to know ‘what is digital marketing?’ Why is everyone talking about it currently, we will answer all your queries here and tell you all that you need to know about digital marketing.

 

In India and across the globe, the term ‘digital marketing’ is not only topping the charts on the internet but also ranking first on print and tv media, thanks to the campaign ‘Digital India’, launched by the Government of India in order to ensure and provide the government services to the citizens electronically by improved online infrastructure and by making the country digitally empowered in the field of technology.

So, let’s come straight to the major questions –

What is digital marketing? Why digital marketing is so relevant in the current scenario, or Why you should aim for a career in digital marketing? What are the main types/ components of digital marketing?

Let’s start from understanding the basics of digital marketing and then, we can dive head into the types of digital marketing.

What is digital marketing?

The marketing of products or services through a variety of digital channels through search engines such as Google, Yahoo, Bing, etc, social media (Facebook, twitter, Instagram, LinkedIn, etc), email, and mobile applications to connect with current and prospective customers, refers to as digital marketing.

Why digital marketing matters or why is it so relevant in the current scenario?

The Digital 2019 report by HootSuite and We are Social reveals that the average internet user spends more than a quarter of their life online that is, on an average, a person spends 6 hours 42 mins each day by remaining online and mobile devices remain to be the most popular mode for connecting to the digital world.

We are not very far from spending every waking hour on electronic devices soon and that’s why digital marketing is more important and significant than ever before.

 

Why you should aim for a career in digital marketing?

Do you know India’s unemployment rate rose from 6.71% in March’ 19 to 7.6% April’ 19, the highest since October’ 16, according to the data compiled by the Centre for Monitoring Indian Economy (CMIE).

Joblessness among educated, skilled individuals is rising sharply. Marks and degrees don’t guarantee placements in today’s world.

India produces 15 lakh engineers for $2 trillion economy but nearly 80% of engineering graduates remain unemployed.

With over half of the world’s population using the internet, it’s no wonder that the demand for highly skilled digital marketers is growing.

Digital marketing careers were almost non- existent ten years back. In fact, internet users in March’ 19 were 56.8% as compared to 23.8% in March’ 09.

With the growing demand for digital marketing services, there are enormous opportunities for everyone be it marketing and advertising professionals, entrepreneurs, government service professionals, and students.

Digital marketing is the shining beacon of hope that exploits your creativity and awards you with benefits that a 9-5 job has to offer. Digital marketing is the next big thing with almost every product and service taking the digital route to advertise.

With the industry reaching new heights every day, there is a demand for innumerable intelligent and creative heads. And if you think you have the abilities, here are some reasons as to why you should secure your career in digital marketing.

Firstly, it challenges your creativity, that is, digital marketing agencies are in dire need of people who can think out of the box and whip out innovative ideas in a jiffy’s notice. My job is too monotonous and robotic, said marketer ever.

Secondly, a place that welcomes everyone, that is, a digital marketing agency consists of a variety of people ranging from a web developer, graphic designer, social media executive to content writer, SEO expert. Are you a social media addict who can’t sleep without engaging with the latest trends? Time to become a social media executive! Are you a voracious reader who is instilled with an undying passion for writing? Get on board as a content writer. If you are strong in art, creativity is your life and Photoshop is your forte, then get ready to become a graphic designer, Digital marketing is a sector that is truly inclusive of a varied range of talent and specialities.

Thirdly, digital marketing is here to stay, that is, men may come and men may go, but marketing stays on forever. Marketing or branding has never been out of business in history. As long as there are people consuming products, there will always be a need for marketing and advertising. Digital marketing has also emerged as one of the high paying sectors of the country.

Fourthly, be a part of the digital revolution, that is, digital marketing has revolutionized marketing and advertising in today’s world. It has managed to uproot traditional marketing strategies and conquer the world. With more and more brands looking up to social media to SEO to propel their products into success, Digital Marketing is officially The Next Big Thing! Demand for digital marketing services is at an all-time high and the greatest obstacle to meet digital marketing demand is to acquire the proper skills.

Lastly, work, play, eat, repeat, that is, one spends most of the day in their workplace and it is important to be in an optimistic environment that can catalyze your creative juices and help you achieve the best possible results. Most of the Digital Marketing Agencies in India strive to maintain a healthy, casual work culture with flexible timings, super friendly and helpful seniors, informal dress code, fun environment where work seems like play, one never gets tired.

So, to all the confused minds out there, digital marketing is an extensive field with endless opportunities and countless advantages. And the best thing about this line of profession is that you do not need a degree, or prior knowledge to make a career out of it. All one needs is a hint of ambition, a good amount of creativity and the capacity to learn and think differently.

It’s time to dive our head into the types of digital marketing.

Types of online digital marketing are :

  1. Search Engine Optimization (SEO)

It is the process of growing your online visibility in non- paid (organic) search engine results. SERPs or search engine results pages appear to the user after they search for a given set of keywords using a search engine like Google, Yahoo or Bing.

Different user receives different results page based on keywords, user’s location at the time of searching, and their browsing history.

The channels that gain from SEO include websites, blogs, and infographics. SEO includes various factors from keywords within your content to links to your website around the web.

There are a number of ways to approach SEO in order to get qualified traffic to your website. Those include :

  •  On page SEO – This refers to the steps you take on your own website to boost your SEO, by researching for keywords for their search volume and rank higher on the search engine results pages (SERPs)
  • Off page SEO – This refers to the relationships you make and the actions you take offline for your website to power SEO.   The number of publishers that link to you, and the domain ‘authority’ of those publishers, affect how highly you rank for keywords that are valuable to you. By networking with other publishers, writing guest posts on their websites and linking back to your own website, and gaining external attention and you can earn the backlinks you need to rank your website higher on all the right SERPs.
  • Technical SEO – This type of SEO focuses on the backend of your website, how your pages are coded.

Structured data, image compressing and CSS file optimization are all types of technical SEO that can increase your website’s loading page, an important ranking factor in front search engines like Google.

  1. Search Engine Marketing or Pay Per Click (PPC)

It is a method of driving traffic to your website by paying the publisher every time your advertisement is clicked.

One of the most common paid search platform is Google Ads, which enables you to pay for top slots on Google’s SERPs at a price ‘per click’.

Other channels where PPC can be included are :

  • Paid ads on Facebook
  • Twitter Ads campaigns
  • Sponsored messages on LinkedIn

 

  1. Social Media Marketing

In today’s scenario, social media is a crucial part of your marketing strategy.

People use social media not only to watch videos and click selfies but also to find, research and make themselves aware of a brand before engaging with them.

Social media gives you the freedom to connect with your customers in a more intimate way and from this interaction, you can acquire a customer’s valuable feedback that allows you to improve your service, product and so on.

When you post quality content using social media you’ll gain more leads, increase brand awareness and drive traffic for your business.

The mediums you can use in social media marketing includes :

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest
  1. Content Marketing

This term refers to the quality piece of content, you deliver to your users for the purpose of generating brand awareness, traffic growth and lead generation, and customers. This content can be anywhere online be it blog posts, articles, eBooks, infographics, tweet, a YouTube video on your website all comprise content marketing.

Keep your audience in mind as you create your content and always remember what your customers are interested in, that will dictate the subject of your content. Sales are not always the most important thing but engaging and educating your customers to build trust, equity, and recognition.  Creating quality content and staying relevant helps you stand out and boosts your SEO.

  1. Affiliate Marketing

It refers to the process of paying for conversions. It is a type of advertising where you receive a commission for promoting someone else’s products or services on your website. Many e-commerce websites and bloggers use affiliate marketing.

  1. Email Marketing

It allows you to update your email subscribers about your company on a regular basis. This creates a relationship unlike any other type of digital marketing. If your email provides value to your subscribers you gain brand trust and brand loyalty, as a result. It can be used to promote content, event, discount, as well as to direct people towards the business’s website.

  1. Influencer Marketing

It is among the newer types of digital marketing. Influencer marketing uses people with an extensive online reach to advertise their products or services to drive traffic and sales to them. It is very popular on social media channels such as Instagram and Snapchat. Instagrammers with large followings are hired by companies to promote their brand by posting a few photos with their product.

Companies now hire influencers where they take over the company’s Instagram or Snapchat accounts for a day to drive the influencer’s following to the company’s channels.

  1. Mobile Web Marketing/ Mobile Phone Advertising

As smart phones are turning out to be an inevitable part of our lives, it is important for advertisers to convey their ads conveniently. From SMS to MMS to applications, there are various methods to channelize effective mobile marketing.

This SMS advertising can prove to be an asset for local reach and can prompt your customers to use SMS to receive coupons, updates and special offers from your company.

  1. Digital PR

It is the method of securing online coverage with digital publications such as blogs and other content based websites. It’s almost like traditional PR but in the online arena.

The channels you can use to maximize your PR practices are :

  • Engaging with online reviews of your company
  • Engaging comments on your personal blog or website
  • Developing a relationship with the press using social media

Offline Digital Marketing :

Digital marketing strategy is not accomplished with online digital marketing alone but one should consider and execute some type of Offline marketing to reach their goals. Radio marketing, television marketing, and phone marketing fall in the category of offline digital marketing.

 

 

 

 

 

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